Brain Pickings

Posts Tagged ‘weird’

01 JULY, 2009

The Human Face, Up Close and Personal

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What the CIA has to do narcissism, attractiveness and Autistic children.

The face, with its intricate lace of 33 different muscles, is a powerful gateway to human emotion and thus the subject of relentless research aiming to pin down how and why we express our inner selves on that living canvas. Here are 3 fascinating projects that probe what lies beneath.

RESPONSIVE FACE

NYU Media Research Lab professor Ken Perlin has the ambitious goal of isolating the minimal number of facial expression elements that capture our character and personality.

His project, Responsive Face, is a 3D animation demo that lets you play with various facial elements — brows, gaze, head tilt, mouth and more — to see how they change as they capture emotions like fear, anger, surprise, disappointment and happiness.

The eventual goal of this research is to give computer/human interfaces the ability to represent the subtleties we take for granted in face to face communication, so that they can function as agents for an emotional point of view.

The demo is based on the iconic Facial Action Coding System (FACS) developed by psychologist Paul Ekman, who pioneered the study of emotions through the taxonomy of all conceivable facial expressions and whose work is now being used by anyone from lawyers to actors to the CIA. (Ekman also collaborated with the BBC on the excellent series The Human Face, which we couldn’t recommend enough.)

Perlin’s work is also being implemented in helping children with Autism, teaching kids not only how to “read” other people’s expressions, but also how to manipulate their own faces to communicate their emotions.

FACE RESEARCH

If you’ve ever made a few beer bucks in college participating in paid psych experiments, you know those can be long, tedious, and possibly involving being stuck in a a big, noisy fMRI machine for an hour.

Enter Face Research, an online portal for psychology experiments about people’s preferences for faces and voices, where you can help the advance of science from the comfort of your own living room. The project invites users to take a series of personality questionnaires and participate in various experiments in exchange for a look at the findings once data is collected. Granted, that won’t pay for beer, but it does indulge the psych geeks among us.

Previous studies have investigated fascinating topics like the relationship between averageness and attractiveness, women’s preference for masculinity in men’s faces, and various other aspects of why we like what we like.

The project is a joint venture between the University of Aberdeen School of Psychology Face Research Lab and The Perception Lab at the University of St Andrews. Sign up and help coin the cultural definition of attractiveness.

THAT’S MY FACE

That’s My Face lives in that awkward limbo between the scientific and the bizarre, with one foot firmly planted in the questionable. Simply put, it’s a tool that lets you upload photos of yourself and explore your face in 3D as you manipulate age, race, gender and other attributes.

So far so good. But then comes the questionable — the site offers various souvenirs of narcissism, such as your own action figure, framed 3D portrait, and custom 3D crystal. There’s even an affiliate program, where the more, um, entrepreneurial can make a few bucks off of other people’s self-worship.

That’s My Face was founded by a grad student from University of Cambridge’s Computer Laboratory. We think it’s an interesting metaphor for the value of a PhD in today’s cultural environment — make what you will of that statement.

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27 MAY, 2009

Pick One: Hipsters Take on Culture, By Way of Helvetica

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Start Trek vs. Russia, the 1970’s vs. Christmas, or why death is better than Uggs.

If there ever were a formula for cool, it wouldn’t be far from simplicity + social statement + Helvetica. And Pick One is just that. Part social experiment, part art project, part brilliant head-scratcher, it’s artist Ben Nyberg‘s clever stab at getting your priorities straight — and it’s as playful or as serious as you want it to be.

All you do is go through pairs of cultural items — from Google to guns to God, and everything in between — and pick the one you prefer within each pair, which gives it a score of 1 point.

After a couple of hundred clicks, we lost patience in trying to reach some sort of end — we suspect it’s an infinite loop that randomly pairs each item with every other, then starts all over again — and voyeured over to the Top 10 and the Bottom 10, based on the crowdsourced cumulative score of each item.

It’s a sign of the times when The Internet ends up amidst the most fundamental of human needs. Then again, if it were up to us, it would even rank four positions higher.

And a note to all the budding social psychologists and ethicists out there — you may want to rethink your career path: Morality, which appears in the pick-pairs, didn’t even make a cameo on the Top 10. Neither did art — ironic, in the context of an art project.

Pick One is also a testament to its own hipsterness — there’s no question about the psychographic composition of a crowd that hates Uggs more than hate itself, George W, or death.

HT @BBHLabs

18 NOVEMBER, 2008

Mac in the Produce Aisle

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Why Steve Jobs is bigger in Japan than the Hollywood A-list combined.

Apple on Apple It’s no secret we’re huge (HUGE) Mac fans. But if there’s one place were fanboy culture is at its most extreme, it has to be Japan.

Case in point: One Japanese Mac fan decided to take both his love of Apple and the term “branding” to literal levels by “tattooing” a crop of Fiji apples with the Apple and iPod logos.

How?

Pretty much the same way sun tattoos work — you slap a sticker before the skin pigments and the shape gets imprinted on it. Because apples get their pigment from sunlight as they ripen, the Apple enthusiast just stickered them a month before the harvest…

… and just waited for nature to run its due course.

Well, it seems like Steve Jobs has out-big-in-Japanned any Hollywood celebrity. Jack Bauer can endorse all the low-cal drinks he wants, but we don’t see his image and likeness on any produce, now do we?

via Gizmodo

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28 OCTOBER, 2008

Starving Artist No More

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Why da Vinci is rolling in his grave and thinking about peperoni pizza.

Oh, the wonders of Russian art. The great novelists. The great playwrights. The great poets. And, now, the great sausage artists.

That’s right, Russian art is branching out into the edible category with packaged meat art. See some of the great masterpieces reenvisioned with an eye for, well, the stomach.

So much for the starving artist stereotype.

And while nothing about packaged farm animal carcasses screams high culture to us, it does appear to be a thing of the bourgeois — let’s not forget that when the Titanic sank, there were 3,000 tons of ham onboard. (We’ve always wanted to throw something in from our new favorite timesuck, Unnecessary Knowledge.)

via English Russia

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