What Flavor Flav, wildlife preservation and Dali have in common.
We love clocks. And we love creative communication that technically falls within the advertising industry, but is actually oh-so-much-more. Today, we look at five supremely creative executions involving clocks.
UNIVERSITY OF GENT: DARE TO THINK
Agency: Saatchi & Saatchi, Brussels Creative Director: Jan Teulingkx
Brilliantly captures the very point of a liberal arts education: Studying the traditional and universal, then challenging it.
HAMBURG DALI EXHIBITION
Agency: Jung von Matt, Hamburg
Creative Director: Deneke von Weltzien
To bring the great artist to life, Hamburg agency Jung von Matt replaced a number of public clocks with the iconic melted Dali clock for the duration of the exhibition.
WWF: IT’S TIME TO SAVE THEM
Agency: Asatsu Thailand, Bangkok Art Director: Romerun Chueawongprom
The recognizable WWF logo, reconceived with a new sense of urgency. So simple, but it gets the point across so powerfully
What getting lost in Eindhoven has to do with a nice pit bull and a shovel.
PEN & PAPER: 1, GPS: 0
It’s no secret we’ve been obsessed with maps for a while now. Which is why we’re all over the Hand Drawn Map Association — a quirky, relentlessly amusing archive of user-submitted maps and other interesting diagrams, all drawn, of course, by hand.
And in the ultimate old-school-new-school fashion, the Association has its very own Facebook page, complete with free goodies for anyone who fans it. You can even follow them on Twitter.
Inspired by the ever-amusing Indexed blog — if you’re not already familiar, we strongly suggest you fix that cultural mistake ASAP.
I’M A MAC, AND I’M A MAC POSING AS A PC
The horror! The scandal! You know those annoying new “PC Pride” TV spots for Microsoft that attempted to shove the Seinfeld fiasco under the carpet? Well, an overzealous conspiracy theorist decided to look at the EXIF information of the campaign photos sent to the media — that’s the little piece of file information that shows what program the file was created in.
Guess what — those Microsoft ads were made on…gasp…a Mac. And if you think Microsoft and Crispin, their ad agency, have the relationship equivalent of a Catholic priest caught with his pants down at a gay bar, it gets worse. Turns out, Dell’s agency, Enfatico, did the exact same thing with their client’s campaign. Except in their case, those Macs were actually bought on the Dell dollar.
And just when we thought no one could out-whore-out the ever-irreverent Improv Everywhere…who actually revered quite quickly at the sight of corporate bling.
Speaking of Seinfeld, here’s something that sounds like one of Kramer’s ideas but is, in fact, completely real:
One of our heroes, brilliant physicist Stephen Hawking, has just unveiled the world’s strangest clock. Called
Chronophage, which means “time-eater,” the beastly time-keeper cost $2 million and was developed over 5 years in Cambridge’s Corpus Christi College by Dr. John Taylor, a renowned inventor and horologist.
Its shtick: It has no hands — time is displayed by a series of blue LED lights illuminating the 24-carat gold surface through various slits and lenses. The design itself was inspired by the work of legendary innovator John Harrison, who came up with the “grasshopper escapement” mechanism almost 300 years ago.
The clock is only accurate every five minutes, but is wired up to an electric motor that will keep it running for the next 25 years.
We’re fascinated by the idea of a device that captures the relativity of time and how its passage mercilessly eats away at our lives. That, and we like shiny things.
On the cool-LED-stuff note, we’re obsessed with chronophage art collective PIKA PIKA. They make abstract animation using LED flashlights, which “draw” an image by tracing its outline over and over. Their movement is recorded in a series of photographs using long exposures, which are then spliced together into an animated sequence.
In 2005, the team was invited to a conference, where they presented the back-end of how the animation worked. They noticed that the audience of people interested in the concept was incredibly diverse, so they came up with a way to make the animation more interactive and inclusive, recruiting audience members in its production.
Today, PIKA PIKA films are made by that audience: Each person gets a flashlight and becomes a part of the animation. The films have since traveled the world and won various awards across a number of art and film festivals.
From one cool audience-made light-employing video to another: After Radiohead’s In Rainbows fan-made video contest, a Goldfrapp fan got inspired to animate the track “Lovely Head” from their first album.
It’s essentially a visualization of the sound data, with the lyrics superimposed, producing the visual equivalent of what we’d imagine goes on in one’s brain when listening to the track on psychedelic drugs.
It was made through a process that’s way over our head, which makes us dig it all the more. It also reminds us of binary data sculptor Paul Prudence his video stream data visualizations.
And since we’re getting into things way over our head, here’s something that blows everything else out of the water. Or, as it just so happens, out of the oil.
Scientists have developed a new strain of that same pant-pooping E. coli bacterium that can make butanediol (BDO), the material used in stuff like spandex, car bumpers and plastic cups, from scratch. Which basically means they can make plastic without using oil or natural gas, taking a huge energy load off the current plastic production methods.
That’s what we call research-grant-justifying progress. (Unlike, say, the one that measured methane emissions from farting cows.)
For the most part, we have nothing but contempt for today’s tabloid-driven, paparazzi-infested, mind-blowingly superficial celebrity culture. So when we stumble across celebrities who surprise us with true talent and unexpected substance, we can’t help digging.
Plus, we love House.
We’re talking, of course, about The Band from TV — a multi-talented lineup of Hollywood A-listers (and, okay, some reality show B-listers) including drummer Greg Grunberg (of Heroes, Alias and Felicity fame), guitarist James Denton (Desperate Housewives), vocalists Teri Hatcher (Desperate Housewives), Bonnie Somerville (Cashmere Mafia), and Bob Guiney (The Bachelor), violinist Jesse Spencer (House), plus a few more musically talented actors, and our favorite: Dr. House himself, the ever-talented, agelessly hot Hugh Laurie on the keyboards.
These guys rock it out on stage like you wouldn’t believe it. And although they don’t have any full-length studio albums yet, you can catch them on the House soundtrack — for the ultimate Laurie in all his glorie, you know.
Any profit they make goes to a number of charities that hit close to home for some of the band members and their families. (Greg Grunberg’s son has epilepsy and Teri Hatcher is living with lifelong childhood trauma.)
We recently heard BFTV’s mean cover of the The Rolling Stones’ “You Can’t Always Get What You Want” — and we’re believers.
DROP IT LIKE IT’S CODE
Musical talent hides where you least expect it. Just ask Mo Serious, the Poetic Prophet a.k.a. SEO Rapper — he’s not your average code-wrangling designer.
He’ll teach you all about CSS, web standards and proper design practice with lovably cheesy hip-hop beats and rhymes delivered straight from the trenches of your typical cubicle farm.
Because, you know, ain’t no street cred in rapping about the ghetto if you don’t live there, yo.
Gotta give it to the man for original lyrics like “Everyone will wanna follow you like Twitter” and “client satisfied like they eating on a Snicker.”
Also great: the two seemingly unfazed cubicle ladies going about their cubicle day in the background.
THE OTHER CARROT TOP
Ok, so we’ve learned music can be in your TV and in your CSS. One more place it can be: your kitchen. Enter the Vienna Vegetable Orchestra, a symphony performing solely on vegetables.
Carrot flutes, pumpkin basses, leek violins, leek-zucchini-vibrators, cucumberophones, celery bongos, you name it (and eat it), they play it. The orchestra, founded 10 years ago in — you guessed it — Vienna plays across a number of genres: contemporary music, beat-oriented house tracks, experimental electronic, freestyle jazz, noise (we can see that one), dub, and more.
We must say their music is rather… interesting. (Just a heads-up: our 8th grade English teacher used to say that “interesting is what you call an ugly baby” — we concur on this one.)
And while we encourage you to look for yourself, we’ll take our asparagus grilled for now.
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UNIVERSITY OF GENT: DARE TO THINK
HAMBURG DALI EXHIBITION
WWF: IT’S TIME TO SAVE THEM
LG TIME MACHINE TV
VOLKSWAGEN: CUCKOO CLOCK
