Brain Pickings

Posts Tagged ‘weird’

29 FEBRUARY, 2008

Living Design

By:

Ornithology is the new Adobe, happy misers, Satan, Art Deco geeks, Kenneth Cole, what Whitney Houston and monsters have in common besides Bobby Brown, how the sun can save Africa, and why inflation is a good thing.

NEST OF ART

Until recently, the main criticism of the Internet’s capabilities was that it was didn’t allow for fast and precise image editing online, at least not at a beyond-red-eye-removal professional level. No more.

AviaryEnter Aviary, a brand new suite of high-level Internet applications “for people who create” — smart, useful stuff for pretty much any kind of artist. All the tools are free, aim to inspire collaboration among artists, and come with cool bird names. Although still in Beta and invite-only, you can request an invitation — we got ours pretty quickly, and we’ll just say it was more than worth the wait.

The tools span the uber-creative, the geeky and the biz-minded, making for a comprehensive suite that helps create, distribute, manage and sell creative products. The creative side alone is impressive enough: there’s Phoenix, the image editor; color swatches and palette creator Toucan; algorithm-based pattern generator Peacock; Raven for vector editing; Hummingbird, the 3D modeller and skinner; Myna, an audio editor; music generator Roc; Starling, for video editing; Owl, the desktop publishing layout editor; Penguin, a word processor for creative writers; painting simulator Pigeon; Tern, the terrain generating minitool; font editor Horus; and Woodpecker, a smart image resizing minitool.

Geeks will have a field day with Eagle, a smart online app that reads the pixel patterns in an image and is able to identifies complex data about it, like which specific camera it originally came from.

ToucanAnd because 2.0 creativistas want nothing to do with the “starving artist” stereotype that haunts their traditional brethren, Aviary provides just the right kind of tools to propagate the business of creativity: Rookery is a free, unlimited-traffic file system network accessible to anyone for data storage and management. It’s also what powers Aviary‘s file search engine. Hawk is a marketplace for digital content, allowing artists to showcase and sell their work. And Crane is a custom image product creator.

Here’s the biggie: unlike other online image editing tools, Aviary is layer-based (like Photoshop), far more powerful than any image-processing web software, supports limitless revision, and has an entire suite of apps that communicate with each other.

Something else huge for artists: Aviary helps with copyright and royalties, tracking — forever — all sources used in a work and where a work is used by others. And that’s something even Creative Commons can’t claim. Which, come to think of it, is not surprising given Aviary is the brain child of 12 international top-notch artists who know all the joys and perils of creativity inside and out.

Phoenix screenshot

Once you get invited, you can access Phoenix — the first of the tools being made available to Beta testers. All the rest, though, are flying in soon. We’re still pinching ourselves, but it does seem to all be real — you can find out more about the individual tools on the product blog. And, speaking of blogs, we love their Idea Blog where different members of Aviary‘s team get to dish on various design and creativity topics — like this particularly refreshing take on the foundations of good design.

Enough from us, just go experience the instinctive self-pinching for yourself.

UNTRIVIA

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Here’s a blast from our psych class past: the “misery is not miserly” phenomenon — the tendency to spend more money in negative emotional states, particularly sadness — is now confirmed by a new study. Powered by researchers from four academia big-wigs (Harvard, Carnegie Mellon, Stanford and Pittsburgh University), the study exposed some participants to a sadness-inducing video and others to a “neutral” nature video. They then asked the subjects to spend any amount of their $10 participation incentive on a reusable sports water bottle. Here’s what they found:

  • The sad group spent an average of $2.11
  • The neutrals spent $0.56
  • The sad group used significantly more self-referential expressions (“I,” “me,” “my,” “myself,” etc.) when writing a brief essay on the seen video

What explains the glaring difference? Turns out, sadness makes people enter a “self-focus” state: an insecurity-driven self conception that leads us to believe we and the stuff we own are worth little. So, we’re willing to spend more to make our stuff appear more valuable, thereby making ourselves feel better.

Even more interestingly, this phenomenon occurs with pretty much zero awareness — subjects, despite the clear data suggesting otherwise, vigorously denied the video-induced sad emotions had anything to do with their spending amount. So it’s something different from retail therapy altogether, wherein we consciously try to make ourselves feel better with a, say, Mac Air. (Yes, we do have a tendency to go overboard — we must be watching all the sad sap of the cinematic world.)

What’s our point? Stay happy, stay rich. Meh, easier said than done — who are we kidding, it’s back to the Apple Store tonight…

THE DEVIL’S IN THE RETAIL

If you do anything online, you’ve come to appreciate the importance of tags — all those coveted keywords and labels can make or break your content’s success. “Tags” actually take their name from the eponymous little things that hang off various types of merchandise in the offline world. Fashion retail, in particular, is one place where offline tags are nearly as important as the 2.0 kind in selling stuff.

We’ve long been fascinated with label-tags on clothing, ranging from the plain bad to the plain to the mediocre to the brilliant. So we’ve been collecting ones that are exceptional in some way — a good design, a clever use of materials, an unexpected touch, you name it. And here are a few of our favorites, in no particular order of preference, plus the reasons we heart them. (Click the image to magnify.)

Tags

  1. adidas — call us geeks, but when we buy performance apparel we like to know exactly what makes it…well… perform. This little 6-page booklet managed to crunch in all the geeky info while keeping the design super sleek and adidasey. The free 3-week trial for professional online training was just the cherry on top.
  2. Hydraulic Jeans — they may not believe in search optimization, but their tags have that grungy-cool feel of hard cardboard, twine and old-school type. Bonus points for the feather-filled sampler bubble on a down jacket.
  3. Buffalo Jeans — with an edgy delicacy you can expect from a European designer, this tag for David Bitton’s denim line says it all. Too bad you can’t feel the canvas-meets-paper texture.
  4. Tyte Jeans — some of the boldest use of colors we’ve seen in a while, plus we’re suckers for non-plastic tag strings.
  5. GLO Jeans — not quite our taste here, but we have to give them props for doing something that speaks to their target of bubbly teenage girls and 35-year-olds who like to think of themselves as bubbly teenage girls in lieu of better aspirations.
  6. 7 for all mankind — boring colors, sure, but the design is clean and the texture is its own beast: a fascinating contrast between the soft matte canvas of the tag and the glossy satin string.
  7. Cosmopolitan — what better way to play off the brand name than by paying tribute to the ultimate cosmopolitan accessory, the credit card? The plastic tag, complete with those vibrant colors, is just the kind of thing a girl would have a really hard time throwing out.
  8. Jou Jou — despite the contrived and illegible type, the tag challenges the conventions of size, shape and material. The hard-canvas texture and the thick string are a refreshing touch.
  9. Tapemeasure — never mind being sold off by Liz Claiborne, never mind being unfindable online. These guys are certainly not never-minding tag design. Easily our favorite here, there’s something intangibly French about the red-white-and-black, super-clean design. Also of note: the matte texture embossed with tiny matte circles. Best touch: the miniature tapemeasure tag string. Genius.
  10. GAP — say what you will of the (RED) project, but we love the oversized metal hoop on this otherwise slim, soft tag and the understated color design. More street c(red) than the usual blah GAP tags.
  11. BONGO — neat play of space and borders, complete with a super-hard, metallic red surface that feels strangely glam-rock.
  12. Industry — yep, those are real stitches right on the cardboard and that’s real fabric. We have to respect a break from the conventions of materials segregation, but then again they’re French — it’s a whole nother conventions ballpark anyway.
  13. Levi’s — ah, the mother of all denim. There’s something strangely comforting about a pair of Levi’s, so it’s only natural the tag would exude that same vibe of approachable timelessness. A soft fabric tag with just the right amount of fringe, complete with subtle graphics, clean type, and a hung with a delicate string.
  14. YUKA Paris — we’re not crazy about the serif font, but the round black tag with silver type has a luxurious feel that really captures the brand’s signature heavy woven-silk fabrics.
  15. HOLDEN Outerwear — another favorite, and another shameful underestimation by image. The beauty of this tag is in the tactile experience of etched graphics on hard matte cardboard, although the color choice is elegant enough to be its own delight.
  16. Ymi Jean Co. — again, not exactly our taste, but we have to respect the bold use of dark denim and white lace, and in a tag of all places. Fresh. Young. Like the brand’s product.

So next time you go shopping or get a gift, stop and smell the…tag. We don’t care much about the Devil, but we do know the good stuff is always in the details.

HIGH-CONCEPT DESIGN GEEKERY

Design Museum If retail is too low-brow for you, you’ll love the Design Library at the London Design Museum. It’s a tremendous, get-lost-in- it-for-hours resource on architects, technologies and designers featured in the museum. There’s a lengthy profile on each designer, complete with images, interviews and biographies that can put both Wikipedia and your fashion textbook to shame.

You can find designers ranging from the obscure but great to the vaguely familiar to the ultra-famous, from product designer Tord Boontje to Eileen Gray, the mother of Art Deco, to the needs-no-introduction Christian Dior.

Go, dig in, brag.

SOCIAL DESIGN

And while we’re dabbling in fashion design, let us simultaneously dabble in what we call “thought design.” Take Kenneth Cole’s new Awareness Blog — a long-time-coming forum for the same issues the socially-conscious designer has stood for in the past 25 years. Out of Kenneth Cole Productions and Electric Artists, the blog churns out compelling daily takes on issues like politics, human rights, well-being, sustainability and more. Through them all runs a thread of being just the right amount of uncomfortable to really make you think.

The contributors are all big thinkers from various industries and walks of life, including the designer himself and the founder of our favorite magazine, GOOD. And it’s not just talk — it urges readers to get involved with one (or more) of 20 organizations that span everything from AIDS research to disaster relief to mentoring.

There’s also a YouTube channel chock-full of teaser videos united by the tagline-turned-platform “We all walk in different shoes.” Words that scream “word.” Refreshing to see this kind of initiative in society, and especially refreshing to see it coming from one of the most unscrupulous, whatever-it-takes industries: fashion.

THE JOY OF UGLY

Daily Monster If you find yourself overwhelmed by the monstrosities of the real world, why not take a break with monsters more likely to delight than derail? That’s exactly what you’ll find on Daily Monster — the talent-child of German-born, California-based graphic designer Stefan G. Bucher.

Each daily stop-motion film shows Stefan creating a new monster — he starts with a paint-dipped toothbrush, swashes a bit on a blank page, then squirts some high-pressure air on it to create a shape-defining splatter. Then, he attacks it with various drawing tools — pencil, Sharpie, fine-point pen, color marker — and draws his monster out of that shape.

Daily Monster #161 Currently on monster # 161, he’s been going at it since November 2006 when Monster # 01 emerged from the fun-meets-darkness abyss of creativity.

It’s the kind of cool stuff you end up doing only after having done stuff across all levels of coolness: lived in Oregon, worked in advertising, designed album covers for Whitney Houston and Sting. And he must be doing something right — there’s a book coming out, plus the monsters have had cameos in Business Week and Wired. And, of course, Brain Pickings.

Update: The book, 100 Days of Monsters, is out — and it’s just as fantastic as we expected it to be.

SUN SNATCHER

When gadget design meets lifestyle design meets the design of Earth’s future, it’s a beautiful thing. Which is why we dig SOLIO — the universal “hybrid” charger. “Hybrid” because its powerful internal battery can be charged by plugging in the conventional socket way or by exposing the 3 glorious solar panels to the sun. And universal because it can charge anything — an iPod, a GPS, a digital camera, a cell phone, a game device, a BlackBerry and more.

Sure, it’s an enormous lifestyle treat — pop it in your hiking backpack, in your beach bag, in your carry-on to really take advantage of that window seat, in your city-dwelling purse…the possibilities are oh-so-indulgent.

But where SOLIO can really make a difference, we think, is in the third world. In poverty-ridden, infrastructure-deprived areas with no electricity, where the ability to boil water alone can save thousands of lives by preventing many an infectious disease. Where the presence of a single lightbulb could increase quality of life tremendously, help stave off crime, and extend agricultural and manufacturing productivity beyond the limits of daylight.

The simplest models run under $100, which is significantly less than many questionably effective humanitarian aid efforts spend per piece.

Then, of course, there’s the environmental angle. It’s pretty obvious — more solar power means less electricity means Al Gore likes us — so we no need to preach to the choir. Point is, SOLIO is as nifty a gadget — and lifestyle aid — as they get. We diggidy dig big time.

HIPS AHOY

Our product pick of the week — form (and boy oh boy what form it is) meets function. Salute the inflatable bikini life jacket — beyond its obvious drown-prevention capacity, it also ensures you’re the first one saved by that hunky lifeguard trampling children and little old ladies as he beelines for you.

‘Nuff said.

20 DECEMBER, 2007

The Last and the Curious

By:

Democracy, rashes, the big ambush, Eastern Europeans for free, why the ‘burbs are cool again, how 40 tons can make you really, really uncomfortable, what gingerbread has to do with sustainability, and just dance, dammit.

THE INDEPENDENT MASSES

Let’s face it, neither big labels nor online music sales are exactly a conducive trampoline for indie artists looking to make the big jump, however talented they may be. The few who rose from the indie ranks and made it big may have the traction to give the labels the finger (hello, Radiohead and LiveNation folk), but what about the little guys, the next Beatles and Kinks and Blondies humbly making great music in their basements?

ourstage.jpgLuckily for them, there’s OurStage: one big, brilliant community talent contests. It allows emerging talent to gain exposure by uploading work, then — here’s the smart part — it lets the community decide in a completely democratic vote. Every month, the overall winner gets $5,000 (and the top 5 rankers in each genre channel get some pocket change — $100, to be exact — to fuel those practice sessions with beer and pizza so they can do better next month.)

We sampled some of the top-ranked talent — and talent it is, we were pleasantly surprised to find. Current rank topper Julie Odell oozes promises of Joni-Mitchellish vocals and Rufus-Wainwrightean piano work. And runner-up Wandering Bards blends Lynard Skynardesque Southern rock with early Dave Matthews Band rasp, plus a kick all their own. And, is Sydney Wayser for real? Please come to and give the woman a record deal already.

All in all, OurStage seems to reflect a bigger trend of late — the concept of individualism by the numbers. It helps indie artists remain, well, indie, while building a community fueled by individual opinions but moving forward by means of critical mass. Who knew democracy wasn’t the repugnant villain big labels and the Billboard charts make it out to be?

UNTRIVIA

brainiac.gifAlright, alright, maybe the Billboard charts aren’t all crap — if you know how to read them, that is. The big B published the annual recap on what was hot in the year past, spanning every imaginable genre, category and music publishing method. But we were most intrigued by a little something that goes by Tastemakers Chart.

It’s intended to balance out the big music retailers’ influence on the rest of the charts, which are largely shaped by sales figures from the major chain stores. But the Tastemakers Chart reflects music sales in thousands of small, independent stores where, coincidentally, cultural “tastemakers” often first discover new music. It’s the long tail, if you will. And while its entrants are strikingly similar to those popping up in the mainstream charts, it still tells a different story — and we like different stories.

tastemakers1.png

And while we’re on the subject, might as well resist the urge to snub TIME Magazine‘s 50 Top 10 Lists of 2007, including the music one: we’re sensing the onset of a distinct overexposure rash with all that Amy Winehouse dominance. (Oh come on now, the “OD-ing on Amy” joke would’ve been too cheap a shot.)

BIG THINGS START SMALL

Sure, it was a matter of time. But we kind of expected fanfare, grandeur, or at least another campfire event in Mountain View to announce it. Nope, Google has decided to take down the social networking giants quietly and stealthily.

reader.pngThis week, Google Reader (you know, the nifty RSS aggregator that lets you keep track of content updates on sites you’ve elected to actually care about *cough cough*) tapped into users’ address books for a social function that lets you see what your friends are reading.

And that’s just two months after Google Maps quietly added the same function, leveraging the existing custom-mapping and local user reviews. Thanks to the (not yet but soon) almighty address book, people can share routes and trails with friends, click through reviews and see what else that person reviewed, and add links and photos.

Not to mention personal Google profile pages have been around for a while, letting people show the world a no-bells-and-whistles snapshot of who they are, where they’re at, and what they’re into.

Sure, the Goog folks still need to streamline things and intersect Reader profiles with Map profiles with Docs sharing and whatever other personal/social components they’re brewing up for the Google army of apps. But the point here is, the address book is a tremendously powerful tool.

Really, if we’re talking about real social networking, your social foundation — your circle of close friends and all the acquaintances you actually care to keep in touch with — is bound to be in your address book. Heck, even the expression “keeping in touch” wouldn’t live outside the context of some sort of address book. So we can’t wait to see how the Google touch transforms a field that has traditionally been done backwards, adding social contacts (who may or may not be actual friends) once the network is formed. Slap OpenSocial to this whole shebang, and something big, something long overdue is starting to emerge.

And while we’re on the subject of putting the individual up front and center, perhaps the most noteworthy of Google’s latest is a new tool they’re beta-testing that goes by knol (which stands for “unit of knowledge”) — based on the screenshots, it sounds like Wikipedia on steroids: it organizes all the world’s information by having thousands of experts in specific, niche areas write “knols” on what they know inside and out.

knol1.png

Google folks make a good point about how all other public media (books, articles, music, etc.) have a known author, but the Internet, for the most part, somehow evolved without that key component. So they say the idea is to claim authorship back and build a momentous pool of knowledge by highlighting the author in a way that fosters top-notch info and credibility.

WILL REWARD FOR INFO

One word: huh?

This oddball, reminiscent of the infamous Counterfeit MINI campaign, has been gathering viral momentum and generating massive web-wide head-scratching for months. Across the several duplicates posted to YouTube, it’s got some half million cumulative views. And all it points to is this Romanian website, where there seems to be some Romanian auto-parts retailer tie-in.

It’s also a featured example on Unruly Media, a service that seeds brand-backed viral videos to publishers who cash in on views. Their clients include big-wig names like Pepsi, Glaxo Smith Klein, Budweiser, Motorola, BBC and more, plus a ton of conglomerate- owned agencies — and a Romanian auto-parts shop?

The site is registered to one Bogdan Popescu and his questionable kin, Morek Popescu, seems to have designed it. We have no idea how common of Romanian names these are, but Bogdan (if that’s even “his” real name) seems to be either a computer science researcher in Amsterdam or involved in an electronic software solutions company. Or, you know, Borat’s cousin. Oh, and they’ve bought keywords — Bogdan’s name, alongside “viral video,” pulls the mysterious website as the top search result. Yah, we know, “HUH?!”

We love the brilliant absurdity of the viral vid, but something ain’t right here — anyone who’s got info on what the deal is, do speak up. We’re willing to offer authentic Eastern Europeans as a reward.

SUBURBAN OUTFITTERS

Behold Urban Outfitters, that glorious haven for pseudo-rebels and budding stick-it-to-the- man folk. But all questionable stereotypes and blatant counterfeiting charges aside, the chain — which includes college-aimed Urban Outfitters, grown-up chic Anthropologie and the lesser- known but possibly most original Free People — does have distinct style and vibe, plus some plain cool stuff.

But here’s a question: what happens when the Urban Outfitters loyalists grow up, settle down and swap their hip urban lofts for picked-fenced suburban houses but still wanna keep their hip? President and Chairman Richard Hayne saw a market opportunity there, mixed in a smart jump on the recent gardening trend, got “inspired by the greenhouse” (who isn’t these days, with all the greenwashing going around?), decided to cash in on the growing male market, and — voila! — in May, he announced Urban Outfitters’ latest venture: a home and garden store by the name of Terrain targeting 30-to-45-year-old green-thumbed men and women alike.

The plan is to launch in 2008 and open 50 of them in the next 15 years — yeah, a time-frame too eye-rollingly distant for Urban’s core consumer, but let’s see where these kids flock for pots and pans in a decade.

THIS STORY IS NOT A FAIRY TALE

Very rarely are we so torn between the creative merit of a project and its bare-bones humane impact. But artist Johnathan Harris took us to that state of uncomfortable ambivalence in a matter of seconds with his latest project: The Whale Hunt.

whalehunt1.png

In May, he spent 9 days living with an Inupiat Eskimo family and documenting the thousand-year-old tradition that is the big whale hunt. Starting at the very beginning with the Newark Airport cab ride, he took 3,214 photographs by the end of the hunt, which resulted in two dead whales weighing around 40 tons.

Harris calls the project “an experiment in human storytelling” and even the image narrative sequence is presented on a heartbeat-like timeline. The entire concept is unquestionably original, offering a gritty glimpse into a whole different world. But we can’t help being a bit shaken by this epic death chase of these epic animals.

whalehunt2.png

Okay, so this insures the community’s annual food supply. And it’s strictly regulated by international law with a limit of 22 whales per year. But there’s something about the snow that makes it feel all the more chilling when blood-stained. Something about calling it a “harvest” — isn’t this something the Earth gives, rather than something violently ripped from her? — that’s hard to swallow.

Food for thought. But, then again, the Inuits living at -22 °F need more than thought to live off of. So we won’t sit here with our tuna salad waiting in the fridge and judge.

STREET PICKINGS

Count on Whole Foods to make off-the-grid living sound like tons of fun and remind us what the holidays, this month-long tribute to conspicuous consumption, are really about — because besides the food and the fun, there’s also that giving back thing. Literally: who more important to give to than Earth, and what more important to give back than what was originally hers?

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So get those LED lights already, take it easy on the pointless waste mechanism that is gift wrapping and, um, go have some food and fun, eh?

DO THE DANCE

What better way to send the year off than with one of its gemmist viral gems? Especially if it’s one that gets you in just the right body/mindset for those night-long parties coming up.

The humbly killer video for D.A.N.C.E. by French electro-rock band Justice took the web by storm and earned a GRAMMY nomination along the way, among a slew of other awards. And it snagged the one that counts the most: a massive worldwide fan-base reflected in the 5 million YouTube views, 29,000 times the vid has been favorited, and close to 5,000 raving comments pinned on it.

We’re not ones to sheepishly follow the masses — but, c’mon, the masses are right on the money with this one. Go ahead, chug the Kool-aid.