Humanitarian three-ways, or what Polish astronomy has to with the future of civilization.
We fully endorsed Emily Pilloton’s vision that design can empower people and change the world. But there’s often a disonnect between the world-changing products and technologies that get dreamt up, and the actual ability to fund them and get them in the hands of those who need them the most.
No more. At least not if it’s up to Kopernik, a revolutionary new social platform that connects breakthrough technologies with the people and communities whose lives they will better the most, harnessing the power of crowdsourced microfunding.
The name, of course, comes from Copernicus, the Polish Renaissance astronomer who busted the geocentric model of the universe and completely changed the way people perceived the way around them — an aspirational metaphor for Kopernik‘s ambition to revolutionize how people see and understand the biggest challenges the world faces today.
From a rollable water container for women in East Timor, to self-adjustable glasses (remember those?) for refugees without access to eye clinics, to computer training for Sierra Leonean youth, Kopernik lets development groups write short proposals and submit them to the public for crowdfunding. Sort of like a humanitarian Kickstarter, which then does a three-way connect with individual supporters, technology provider companies, and the local organizations who seek those technologies.
Founded by a team of United Nations and World Bank expats, Kopernik is planning to expand beyond crowdfunding proposals and into developing their own products with DIY and open-source instructions that local communities can use to build technologies.
Because the only kind of design revolution that’s going to stick is one where grassroots empowerment lets people take ownership of the very solutions that are changing their lives.
Psst, we’ve launched a fancy weekly newsletter. It comes out on Sundays, offers the week’s articles, and features five more tasty bites of web-wide interestingness. Here’s an example. Like? Sign up.
How to give and own at the same time, or why Facebook is the new Peace Core.
In an ideal world, an invisible hand would be balancing the supply-demand ratio of help for humanity’s problems. The world, however, is far from ideal and we’re faced with more challenges than help is readily available for. And when help does present itself, it’s mostly in the form of donations — which often lack the immediacy of more hands-on approaches that give the help-giver a sense of ownership over the problem, in turn infecting the helpee with this we-can-solve-it resolve and unleashing a chain reaction of empowerment.
That’s exactly the kind of thinking that inspired Pencils of Promise — a powerful grassroots movement that seeks to solve the global education crisis from the bottom up and inside out. The nonprofit is 100% volunteer and its primary goal is to build schools and related facilites across the developing world, but it also embodies something we celebrate here at Brain Pickings — the cross-pollination of skills and perspectives — by empowering people to contribute whatever they are best at and cover different facets of the problem, rather than merely making impersonal and distanced donations.
The project began in 2008, when founder Adam Braun, fresh out of college himself, set out to build a single school in Laos. He put $25 into a bank account and asked friends to contribute however much they could. Little did he anticipate that in a little over a year, they would’ve raised $200,000 through the donations of thousands of individuals and over 150 volunteers would’ve joined the movement.
Our biggest commitment is to sustainability, which means PoP schools aren’t gifted but instead created by the community itself. The entire village helps builds their own school, leading to true ownership and a lasting commitment to their children’s educational future. ~ Adam Braun, Founder, Executive Director
Granted, as much as we’d want to, not all of us can drop our responsibilities and head East to build schools. But here’s how you can help:
Last December, Pencils of Promise won $25,000 through the Chase Community Giving Campaign on Facebook, which made them eligible for the million-dollar grand grant. And because the competition is user-driven, your vote can help tip the scale in the winning direction.
To sweeten the deal, Pencils of Promise is also using a voting system to decide which country to build schools in next — a little something they call “democratic social giving.” And in light of last week’s Haiti colossal earthquake disaster, PoP have just vouched to donate at least $100,000 towards youth-oriented initiatives in Haiti if they win the $1MM grant — a massive gesture of karmic kindness.
So go ahead and cast your vote for PoP in the Chase competition before Friday, when the voting closes — it’s a small effort on your part that can have momentous impact on entire communities. Which certainly beats another mindless round of FarmVille.
Psst, we’ve launched a fancy weekly newsletter. It comes out on Sundays, offers the week’s articles, and features five more tasty bites of web-wide interestingness. Here’s an example. Like? Sign up.
How political correctness resulted in enforcing a universal, cross-cultural gender stereotype.
When cultural anthropology, psychology and photographic ingenuity converge, it’s a fascinating thing. And that’s exactly what South Korean visual artist JeongMee Yoon has been doing since 2005 in her thesis work, The Pink and Blue Projects.
Inspired by her own daughter’s obsession with the color pink, Yoon’s project explores the color preferences of children and their parents across different cultures and ethnic groups, probing into gender identity as a socialized construct.
Yoon found that girls’ preference for pink and boys’ for blue was universal and widespread, powered by pervasive advertising and media messaging intentionally targeting each gender of children with the respective color.
Yoon’s historical research, however, unearthed some curious findings indicating this wasn’t always the case:
Pink was once a color associated with masculinity, considered to be a watered down red and held the power associated with that color. In 1914, The Sunday Sentinel, an American newspaper, advised mothers to ‘use pink for the boy and blue for the girl, if you are a follower of convention.’ The change to pink for girls and blue for boys happened in America and elsewhere only after World War II.
The switch happened as twentieth-century political correctness took root and, in an effort to promote gender equality, the colors began being used with the opposite genders. This trend was so purposeful and explicit that it ended up overcompensating for the superficial connections attached to the symbolism of each color, not eradicating them but merely reversing their direction on the gender spectrum.
To illustrate these excessive and culturally manipulated expressions of femininity and masculinity, Yoon photographs children in their rooms, surrounded by their belongings in pink of blue on a background of the respective color.
The photographic style reminds us of Andrzej Kramarz’s Things series, inspired by the horror vacui style of Eastern European folk art, with a hint of fellow South Korean photographer Yeondoo Jung’s Wonderland series, also dealing with the whimsical and colorful world of children.
Explore The Pink and Blue Projects for a fascinating look inside the cross-cultural gender identity incubator of socially enforced symbolism.
Donating = Loving
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What a pair of sneakers has to do with a bridge in Manila and mobile cinema in South Africa.
When Gym Class Heroes front man Travis McCoy traveled to South Africa, India and the Philippines last June, he met the leaders of three projects funded by the Staying Alive Foundation, MTV’s global grant-giving organization fighting the spread of HIV/AIDS by empowering young leaders. Inspired by his incredible experience, Travis launched the Unbeaten Track project and wrote the single One At a Time, which drops today — World AIDS Day — with 100% of proceeds going directly to the Foundation to fund even more AIDS-fighting projects around the world.
Today, we sit down with Travis and pick his brains about the Unbeated Track project, how social entrepreneurship differs from philanthropy, and whether there’s a shift in the economy of cool.
Hey Travis, good to have you. Straight to the point — what’s your story of getting involved with the Staying Alive Foundation?
I first became involved with Staying Alive back at the Europe Music Awards in 2008. I was asked to do some filming on the red carpet on behalf of Staying Alive where I would ask fellow artists questions on their attitude towards HIV and AIDS, and other related issues like relationships, cheating and condom use. After spending more time with Georgia — the founder of the Foundation — and seeing what amazing work they did, I immediately asked what else I could do to help. They asked me to be their next Ambassador, and that was that.
It’s a cause that’s important to me because I lost somebody close to me to AIDS when I was younger. At the time I was uneducated about HIV and AIDS so I was afraid. I’d shared the same cutlery as this person; we’d used the same shower… I had so many questions — and looking back — a lot of what I thought to be true about the virus was incorrect. Unfortunately, I think that a lot of people out there still don’t know enough about it and that’s why I think it’s important for those of us in the public eye to educate and set a good example. My life has taken me to a point where I am in the position to influence my fans, and if I can influence the way they dress, the music that they listen to and so on, why can’t I get them to think and be more aware about more serious issues like HIV and AIDS?
It’s often the littlest things that give you the greatest a-ha moments. Do you recall any such seemingly small but monumentally telling anecdote from your travels in June that really opened your eyes to the impact of the Foundation?
Getting to actually meet the young projects leaders and get to know them a bit better, for me, was a definite highlight. Bulelani, Alex and Mandakini are three of the most inspiring people I’ve ever had the pleasure to meet. Their work is tireless, their attitude selfless.
There are few real standout moments though… In South Africa, Bulelani took me on a tour of Site B in Khayelitsha, which is where he lives. It’s the second largest township in South Africa and has an incredibly high HIV infection rate. Bulelani spreads HIV prevention and awareness messaging through a creative filmmaking process with local youth. He then shows the films produced using his Mobile Cinema, which is funded by the Foundation.
I was walking along with him chatting about his work and I asked him what he’d do if Hollywood came knocking with a million-dollar deal… His response cemented my original thoughts about him — without hesitation, he said that he’d turn them down because his work as a filmmaker is in Khayletisha where he sees a problem that needs to be addressed. I love the fact that the Foundation is able to find and fund these dedicated and motivated individuals who are really making a difference in their communities.
Another moment on the trip that really affected me was visiting Kaybuboy Bridge in Manila.
There were around 80 families living under this bridge in absolute poverty, and it made me think of all the people who publicly pride themselves on coming from “the hood” and the fact that where they grew up is so tough; and I just thought, ‘live under a bridge for two years, and then tell me how hard your life is.’
I came out from under that bridge a different person — it made me realize that we really need to stop being selfish and start thinking more about not only our community, but also our world as a whole.
For the past two decades, MTV has been a powerful merchant of cool, shaping much of what youth admires and aspires to. All throughout, it has faced criticism – especially from academia – for promoting superficial belief systems and lifestyles. But in recent years, MTV has championed a number of socially-conscious causes, from sustainability to anti-smoking to AIDS. How do you see celebrities’ and the media’s responsibility in reframing of the concept of “cool,” shifting it from the ownership of cool things, a.k.a. “bling,” and towards the doership of good deeds?
I think it’s important that anybody who has the power to make an impression on others must use their role wisely. Sometimes artists are naïve and stubborn and think they don’t have a responsibility in inspiring youth. I hate when artists take the attitude of “Oh, I’m not a role model. I’m just a young person just trying to live my life.” Well, of course you are, but at the same time, you can’t deny that in this position you’re very influential to the kids who are coming out to see you and buying your CD. I was stubborn for a long time. I’m human. But in time, I ended up seeing right in front of my face the effect I have on kids, whether it’s influencing the way they dress or the music they listen to. And if I can have that effect on kids, I hope I can have the effect or urge them to educate themselves and practice safe sex.
If I can get them to spend however much money on a pair of sneakers, hopefully I can get them to spend three dollars on a box of condoms.
No celebrity can deny it, kids look up to us, and we have to make sure that we’re setting a good example when they do look to us.
Over the past few years, we’ve seen a shift from a philanthropic model – the dishing out of aid to passive recipients — towards social entrepreneurship and microfunding, where capital ends up in the hands of active local leaders, empowering them to facilitate change from the inside and growing exponentially as they build on what they’ve been given. How does the Foundation’s mission differ from the traditional aid model?
The Foundation is definitely a believer in this newer business model. If you compare the funding from the Foundation to that of an angel investment, it’s pretty much the same deal. The Foundation funds those who would otherwise find it very difficult to get funding.
That’s what makes the Foundation so different. It only funds small projects that have had little or no funding at all. These projects must also be run by young people. The Foundation gives these young people a chance to get their projects off the ground and develop them into stronger, more independent organizations. The Foundation has recently developed a training scheme whereby grantees get training to allow them to continue developing even after the Foundation funding stops after a maximum of four years.
There’s no question music offers a universal language and has been incredibly successful in generating awareness with efforts like LiveAid and Playing For Change. But as an artist, how do you think musicians can help tackle the quintessential challenge of moving the needle from mere awareness to actionable, tangible change?
Wow, that’s a great question. I think the first step is for us, as artists, to make sure we live by our lyrics and what we’re asking of people. It’s no use me putting this track out there and that being it. I need people to take action and buy the track to show their commitment to the cause.
I think the reason that the Unbeaten Track project works so well is that it goes beyond just raising awareness. The documentary, which is going out on all MTV Channels today, as well as to hundreds of third party broadcasters, will do an amazing job at raising awareness for HIV/AIDS as well as for the Foundation. But the track is really where the action happens, that’s where we can make a real tangible difference by raising money for the Foundation so they can carry on empowering and enabling these young leaders to continue making changes within their community. Moving forward, I think that it’s really important that these awareness-raising projects that artists lend their names to have to have a fundraising elements included.
AIDS is such a colossal problem that it can get overwhelming to think about our capacity as individuals to make a difference. Got any words of wisdom for how a single person can have impact, particularly on World AIDS Day?
My motto is “Each one, teach one.” People need to educate themselves about HIV/AIDS and then pass on that knowledge. Imagine if every single person in the world knew that protecting themselves from the dangers of HIV is as simple as wearing a condom. Imagine how much stigma it would lessen if people knew that you cannot catch HIV/AIDS from sharing cutlery or from touching. Educate yourself and then spread the word. And today, if YOU want to make an impact, help me support the Staying Alive Foundation by buying my track One At A Time from Staying Alive Foundation. Every single cent will go to funding current and future Foundation projects.
You can buy One At A Time for just ¢99 on iTunes in the US and from BandCamp globally — that’s ¢99 going straight to the fight against AIDS in parts of the world where many people live on $1 a day.
Psst, we’ve launched a fancy weekly newsletter. It comes out on Sundays, offers the week’s articles, and features five more tasty bites of web-wide interestingness. Here’s an example. Like? Sign up.
Brain Pickings has a free weekly interestingness digest. It comes out on Sundays and offers the week's best articles. Here's an example. Like? Sign up.
donating = loving
Brain Pickings remains free (and ad-free) and takes me hundreds of hours a month to research and write, and thousands of dollars to sustain. If you find any joy and value in what I do, please consider becoming a Member and supporting with a recurring monthly donation of your choosing, between a cup of tea and a good dinner:
You can also become a one-time patron with a single donation in any amount:
We fully endorsed Emily Pilloton’s vision that design can empower people and change the world. But there’s often a disonnect between the world-changing products and technologies that get dreamt up, and the actual ability to fund them and get them in the hands of those who need them the most.
From a rollable water container for women in East Timor, to self-adjustable glasses (remember those?) for refugees without access to eye clinics, to computer training for Sierra Leonean youth, Kopernik lets development groups write short proposals and submit them to the public for crowdfunding. Sort of like a humanitarian Kickstarter, which then does a three-way connect with individual supporters, technology provider companies, and the local organizations who seek those technologies. 
Founded by a team of United Nations and World Bank expats, Kopernik is planning to expand beyond crowdfunding proposals and into developing their own products with DIY and open-source instructions that local communities can use to build technologies. 
Psst, we’ve launched a fancy weekly newsletter. It comes out on Sundays, offers the week’s articles, and features five more tasty bites of web-wide interestingness. Here’s an example. Like? Sign up.
In an ideal world, an invisible hand would be balancing the supply-demand ratio of help for humanity’s problems. The world, however, is far from ideal and we’re faced with more challenges than help is readily available for. And when help does present itself, it’s mostly in the form of donations — which often lack the immediacy of more hands-on approaches that give the help-giver a sense of ownership over the problem, in turn infecting the helpee with this we-can-solve-it resolve and unleashing a chain reaction of empowerment.
That’s exactly the kind of thinking that inspired 
When cultural anthropology, psychology and photographic ingenuity converge, it’s a fascinating thing. And that’s exactly what South Korean visual artist JeongMee Yoon has been doing since 2005 in her thesis work, 
