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Don’t Click It

Why hover is the new click and how to undo 30 years of habituation.

The best of innovation usually involves taking something completely mundane and turning it into something completely different. Which is why we’re all over DONTCLICK.IT, a revolutionary interface that does away with web standbys like clicks and buttons, and lets you navigate in a radically new way with the mere position of your mouse.

The project was born out of an experimental idea that questioned the conventions of browsing behavior. Phase One, going on right now, invites the public to join in and explore the interface. Phase Two digs a bit deeper, analyzing users’ behavior within the interface to find out just how deeply rooted our browsing habits are.

The Button Lab showcases a few alternatives for the click — different mouse motions or a hover timer. And the Autopilot feature allows you to observe the first 20 seconds of browsing behavior of the 20,000+ site visitors — it literally replays their motions within the interface. There’s even a Mousecamp where you can get trained into getting the hang of clickless browsing.

The project has received multiple interactive awards — which is no surprise: Even though the site has been up for nearly 3 years now, it remains innovation unlike anything else out there. So go ahead, explore. Let’s see how click-hooked you are.

Published November 1, 2008




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