Mac in the Produce Aisle
Why Steve Jobs is bigger in Japan than the Hollywood A-list combined.
By Maria Popova
Case in point: One Japanese Mac fan decided to take both his love of Apple and the term “branding” to literal levels by “tattooing” a crop of Fiji apples with the Apple and iPod logos.
Pretty much the same way sun tattoos work — you slap a sticker before the skin pigments and the shape gets imprinted on it. Because apples get their pigment from sunlight as they ripen, the Apple enthusiast just stickered them a month before the harvest…
… and just waited for nature to run its due course.
Well, it seems like Steve Jobs has out-big-in-Japanned any Hollywood celebrity. Jack Bauer can endorse all the low-cal drinks he wants, but we don’t see his image and likeness on any produce, now do we?
Published November 18, 2008