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World AIDS Day 2008: Join the Fight

What 20 years, 112 million bloggers and a simple pledge have in common.

We’re doing something a little different today. Because today is the 20th anniversary of World Aids Day, a powerful opportunity to reflect on the deadly pandemic that started eating away at the world over 27 years ago — and the one time when it’s particularly not okay to roll our eyes at the overexposed and underaddressed problem.

World AIDS Day 20th AnniversaryNo need to drum on about the stats, because we all know how frightening they are, but just consider that by the time you finish reading this, 71 new people will be infected with AIDS, adding to the 33 million worldwide living with the disease.

So what can you do? Generally, “awareness” is a comfortable, failure-free way of pretending to be involved in a cause without really being responsible for its tangible success. (Seriously, has “awareness” cured, say, breast cancer?) But AIDS is extraordinary because in this particular case, awareness is action — in a disease where the only cure is prevention, the more people get tested and know how to “be careful,” the less people get infected.

So learn a thing or two about how not to get infected. And, seriously, get tested — the first step to chipping away at the colossal problem is refusing to think of it as an abstraction, and that begins with personal initiative — if you live in the States, find a testing center near you or just text your zip code to “KNOWIT” (566948) and they’ll text back with a nearby center. And if you live elsewhere in the world, enlist Google and a few friends in finding out about local testing options or check out UNAIDS, the United Nations program against HIV/AIDS.

You can also take the World AIDS Campaign leadership pledge and even follow on Twitter.

If you’re a designer, allot some pro-bono time to doing a compelling piece that raises awareness, moves people and inspires action — talk about using your power for goodBloggers Unite

And if you’re one of the world’s 112 million bloggers, grab the World Aids Day badge and participate in BloggersUnite, an ambitious initiative to leverage the traction of the blogosphere in reaching more people with the simple yet powerful awareness message.

So go ahead, do your part. Because the more the word spreads, the less the disease does. Think about it.

Published December 1, 2008




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