Brain Pickings Icon
Brain Pickings

LBB + OLPC = GOOD

Why egocentricity is the new philanthropy, or how to turn your city know-how into a child’s bright future.

It’s a well-known fact that the advertising industry is a self-revolving beehive that buzzes solely about itself, glorifying and aggrandizing every effort that leads to awards meaning nothing to anyone else. Or so the stereotype goes.

But regardless of its veracity, we applaud it when someone takes a perceived fault and turns it into something that benefits others.

lbbThat’s exactly what Little Black Book, the publisher of guide books and online city directories for ad folk, is doing in their charity partnership with One Laptop Per Child. (Which, as we all know, we’re big proponents of.) All you have to do is recommend a restaurant, bar, hotel, squash club — any good place to take a client — in a major advertising city. LBB has pledged to donate £1 for every new recommendation, up to £20,000.

In essence, all you’re donating is your time, and a child in the developing world gets a shot at a life of knowledge and self-sufficiency. You’ll never feel better about your bar-hopping expertise.

via Creativity Online


Published April 10, 2009

https://www.brainpickings.org/2009/04/10/lbb-olpc-good/

BP

www.brainpickings.org

BP

PRINT ARTICLE

Filed Under

View Full Site

Brain Pickings participates in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn commissions by linking to Amazon. In more human terms, this means that whenever you buy a book on Amazon from a link on here, I get a small percentage of its price. That helps support Brain Pickings by offsetting a fraction of what it takes to maintain the site, and is very much appreciated