Wego Motel: Soap
What a motel has to do with Taiwanese soap and the reputation of the ad industry.
By Maria Popova
Video week continues with Wego Motel, a stunningly shot Taiwanese short film about soap that’s really a sophisticated commercial for something else entirely.
Directed by Masami Kamiyama, this is the kind of work that presents the advertising industry in the best light possible — as art and entertainment and something much richer than a product message, much deeper than a call to action, or, at the very least, something that gives you a few minutes of goodness rather than taking them away from you.
Out of Ogilvy & Mather, Taiwan.
Published June 16, 2009