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Animation Spotlight: Invent

The frontiers of creativity, the art of printing, and the beauty of not printing.

Today’s short-and-sweet is a stop-motion animation by design students Matt Robinson and Tom Wrigglesworth, using nothing but printers and (we shudder to think how many sheets of) printing paper.

Invent was done in response to the D&AD Student Awards brief set by Hewlett Packard. The brief:

Present an idea which promotes HP Workstation’s ability to bring to life anything the creative mind can conceive.

And while the animation is indisputably brilliant, it’s also an indisputable tree-killer. Then again, it’s art, which probably makes it okayish.

But there’s nothing even remotely cool about the everyday waste of printing paper. Which is why we dig the new i.Saw USB-powered chainsaw — a spoof, of course, promoting Papercut, a neat free app that plays a chainsaw sound every time you print.

Genius. And a The Office episode in the making.


Published July 10, 2009

https://www.brainpickings.org/2009/07/10/hp-invent/

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