Introducing the Gray Area Foundation for the Arts
What liquor stores have to do with the advancement of the digital arts.
By Maria Popova
Last week, we saw artist-explorer Jonathan Harris’ profound reflection on the current state of the digital world. But as digital culture grows on, we need more explicit, concentrated efforts to make sense of it all and its ever-evolving relationship with the arts. Enter GAFFTA, the Gray Area Foundation for the Arts — a visionary Bay Area nonprofit dedicated to building social consciousness through digital culture, based on the principles of openness, collaboration, and resource sharing. (Principles validated all the more strongly as Firefox, the quintessential epitome of this movement, turns 5 today.)
GAFFTA‘s programs explore the creative intersection of art, design, sound, and technology — a celebration of the interdisciplinary cross-pollination of ideas we’re so fond of around here.
The world is experiencing an explosion of technological development that presents us with inspiring opportunities and challenges. While the ability to rapidly produce and consume information has fueled quantum leaps in innovation, its abundance can also disrupt our focus and fragment our consciousness. By funding and curating projects that offer insightful perspective on the information of our age, using the technologies of our time, GAFFTA provides a means to decode and humanize the evolving global database.
GAFFTA was born out of the realization that, beyond a limited number of mainstream museums, there is no cohesive public space for exhibiting and fostering dialogue around experimental digital art. Eventually, Gray Area took over 7 storefronts in San Francisco’s Tenderloin district, previously used as a porn arcade, liquor store and bar, and transformed them into a Media Arts Center populated by galleries, studios and office spaces.
GAFFTA‘s inaugural exhibition, OPEN, opened last month and runs through November 18, highlighting work from several digital art pioneers spanning a multitude of formats and techniques. And while such events and workshops are no doubt a fantastic leap forward for digital art, we’d love to see GAFFTA’s mission extended to the broader digital community in a portal or social network that transcends geography and allows for the wider cross-pollination of ideas.
Published November 9, 2009