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WPA: Lessons on Design & Government

What the digging of ditches has to do with design history and the recession.

Today marks the 75th anniversary of Works Progress Administration — a controversial New Deal government agency created by President Roosevelt in 1935 as an answer to the Great Depression. Though considered by some near-communist in nature, the WPA generated a staggering number of public artifacts and initiatives in its eight-year run — roads, buildings, parks, bridges, libraries, schools, housing programs, food redistribution efforts. Investing nearly $7 billion in these projects and providing some 8 million jobs, the WPA became the largest employer in the country, offering the most competitive hourly wages within its areas of employment. Among its claims to fame are iconic landmarks like the Griffith Observatory in Los Angeles, the great mural at West Point military academy, Maryland’s Camp David, and New York’s LaGuardia Airport.

But one of the greatest contributions the project made to contemporary culture comes from its visual heritage. The WPA funded the Federal Arts Program — a large arts, drama, and media project that had two central goals: To create artwork for non-federal public buildings, and to provide jobs for unemployed artists. And it did both — it employed thousands of artists, actors and musicians, which resulted in 17,744 sculptures, 108,099 easel paintings, 2,566 murals and 240,000 prints.

These artworks were incredibly influential in shaping the visual language of that era and eras to come. We are particularly taken with the remarkably rich WPA silkscreen, lithograph, and woodcut posters designed to promote anything from public health and safety programs to art exhibitions to travel and tourism.

Today, only 2,000 of these posters remain in existence and the Library of Congress has the largest singular collection, featuring about 900 of them. We’ve uncovered this fantastic Flick set, a digital archive of 324 of these brilliant artworks, brimming with the bold typography, vibrant color palettes and rich art direction of mid-century aesthetic sensibility.

While we are all for liberalizing, democratizing and de-institutionalizing the arts, we have to wonder whether a centralized effort to employ artists and creators in the economic recovery process may have some merit, if only for the sake of fostering widespread visual literacy and establishing the aesthetic legacy of the era. We just wish the political powers of the day would consider investing in such art-driven efforts the way the WPA did. What would $7 billion be, adjusted for inflation? Roughly $160 billion. And how does that compare to what today’s government is investing in war? As the kids say, just sayin’.

Published April 8, 2010




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