The Threadless Story: A Tale of Creative Entrepreneurship
By Maria Popova
Ten years ago, two guys in Chicago won $1,000 in an internet t-shirt design contest, but they got more than a prize — they got an idea: What if people could submit their t-shirt designs online and have others vote on them, then print the best ones and sell them? The wonderful Threadless was born. This year, to celebrate the big anniversary, they’ve put together a book. But it’s not about t-shirts. Instead, it uses t-shirts as a vehicle to tell a wonderful and inspired story about art, design, creativity and community.
From profiles of individual designers who share their creative process to essays by prominent Threadless fans like John Maeda and Wired‘s Jeff Howe, Threadless is both a visual treat and a truly inspirational manifesto for the power of creative entrepreneurship.
Published October 21, 2010