Brain Pickings

PICKED: Beautiful Short Film for World Water Day

Today is the 19th annual World Water Day and French nonprofit Solidarités International marks the occasion with a beautiful short film to raise awareness about safe drinking water: It’s estimated that 3.6 million people, of which 1.5 million are children under 5, die of diseases caused by water contamination every year, making it the world’s leading cause of death. Yet both the public and political leaders remain largely unaware and thus unlikely to take action against this preventable epidemic.

This film, produced by agency BDDP Unlimited and directed by young director, illustrator, musician and photographer Clément Beauvais, is both a moving reminder about the importance of this fundamental substance and a specific call to action for journalists to spread awareness about it and appeal to readers to sign a petition that will be personally handed to the French president during the 6th World Water Forum in March 2012.

Looking for meaningful ways to support World Water Day beyond awareness? Here are a few actionable ideas. And to further grasp both the beauty and the gravity of the subject, don’t miss the remarkable Blue Planet Run.

Published March 22, 2011




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