Brain Pickings

The Modernist: Graphic Design’s Mid-Century Muse

Celebrating the hot-and-heavy love affair between classical modern and contemporary graphics.

Designers and illustrators have been mining the motherlode of mid-20th-century graphics for years, and now there’s a beautiful record of their inspired explorations. The Modernist, the latest exquisite anthology by Gestalten, draws the genealogical lines of graphic design from the bold images of the 1960s and ’70s to their post-millennial progeny — what we see on album and book covers, posters, and websites today.

It’s easy to see why work by masters such as Gerd Arntz and Otto Neurath provide inspiration to contemporary artists, designers, and illustrators. Especially as web design has matured, younger generations turned to the striking work of classical modernism, transforming its deliberately minimalist colors and geometry with new vector graphics tools. (And, lest we forget, the basic language of this now iconic composition itself drew on previous artistic movements like Russian Constructivism and the Bauhaus school.)

The Modernist puts all of these pictorial relationships in perspective, with gorgeous spreads of top-notch design from both eras.

Fifty years in the making, The Modernist‘s gorgeous artwork will delight your senses, and its smart connect-the-dots visual storytelling will satisfy even your most voracious inner design geek.

Kirstin Butler is writing an adaptation of Gogol for the Google era called Dead SULs, but when not working spends far, far too much time on Twitter. She currently lives in Cambridge, MA.

Published June 2, 2011




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