Rare Book Feast: Celebrating the Timeless Character of Books
What vintage design and half a million dollars has to do with Earth’s future.
By Maria Popova
I love books. Especially obscure ones that brim with vintage design goodness, not to mention my obsession with creative cartography and map books. So I’m exhilarated about the launch of Rare Book Feast — an ongoing video project by Nate Burgos, endearingly self-described “designer for the fortune 5,000,000,” celebrating the timeless beauty of books in the age of digital ephemera. Burgos shares my deep belief in the remarkable intellectual and creative enrichment available to us from early design history and the creative problem-solving of eras past.
This series is about the timeless character of books. Their message and what they look like are what is celebrated here. As our culture becomes digital in a lot of ways, it is all the more important (not to mention inviting) to revisit and learn from the early design challenges, creative solutions and general lessons that the ‘old’ print world keeps relevant.” ~ Nate Burgos
The series launches with a look at World Geo-Graphic Atlas — a stunning 1953 book envisioned by designer, photographer, painter and architect Herbert Bayer and co-designed with Martin Rosenzweig, Henry Gardiner and Masato Nakagawa, featuring over 2,200 diagrams, graphs, charts and symbols about the Earth in 368 gorgeous pages, with a profound underlying message of appeal to protect and preserve our planet. The Container Corporation of America commissioned the project and spent over half a million dollars on it — an unthinkable fortune in the 1940s and 50s. It was as much a feat of design as it was one of curation — in addition to the stunning original artwork, it also culled the best maps from previous published atlases. The book was given away for free to customers and colleges, ironic in the context of its collector’s-item status today: You can score a copy on Amazon starting at $800.
Each part of the world the atlas covers is a world of itself.” ~ Nate Burgos
via Swiss Miss
Published June 10, 2011