Brain Pickings Icon
Brain Pickings

The First Ads for Famous Books

Because even genius needs share of voice to succeed.

In Read Me: A Century of Classic American Book Advertisements (public library), New York Times book critic Dwight Garner offers “a visual survey of book advertisements, plucked from yellowing newspapers, journals and magazines large and small, from across the United States during the twentieth century” — more than 300 of them, to be precise, including some of modern history’s most beloved literary classics by favorite authors like Susan Sontag, Kurt Vonnegut, Joan Didion, Anaïs Nin, and Ray Bradbury. What emerges is a curious alternative history of literature and its parallel evolution alongside twentieth-century communication arts and advertising. But, perhaps most importantly, it serves as a necessary antidote to the genius myth, demonstrating that icons are very much made, not merely celebrated for their “God”-given talent.

1925
1926
1926
1934
1948
1948
1954

Garner writes of the new visual language of the 60s:

Author photographs, in the 1960s, were increasingly put to bold use. Susan Sontag pops out of a 1963 ad for her first novel, The Benefactor, glancing provocatively from the page as if she were an intellectual Cleopatra.

1963
1966
1969
1970
1970
1971
1971
1974

1985


Published September 10, 2012

https://www.brainpickings.org/2012/09/10/read-me-dwight-garner-book-ads/

BP

www.brainpickings.org

BP

PRINT ARTICLE

Filed Under

View Full Site

Brain Pickings participates in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn commissions by linking to Amazon. In more human terms, this means that whenever you buy a book on Amazon from a link on here, I get a small percentage of its price. That helps support Brain Pickings by offsetting a fraction of what it takes to maintain the site, and is very much appreciated