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The Power of Introverts, Animated

A necessary antidote to our culture’s extreme bias for extraversion.

In this short animated excerpt from Susan Cain’s RSA talk, based on her fantastic book Quiet: The Power of Introverts in a World That Can’t Stop Talking (public library) and illustrated by the darkly delightful Molly Crabapple, Cain explores how modern society evolved to glorify the qualities associated with extraversion. And yet, rather than being a social handicap, introversion isn’t just enormously widespread but also socially advantageous and necessary. She gives the example of Apple, which we’ve come to associate with the very vocal Steve Jobs — but Steve Wozniak, a sworn champion of the creative value of working alone, was just as indispensable in building the iconic company. The two complemented one another, just like extroverts and introverts would in an ideal world.

For a richer taste of Quiet, which was one of 7 great books by this year’s TED speakers, see Cain’s recent TED talk on the power of introverts:

Our most important institutions, our schools and our workplaces, they are designed mostly for extroverts and for extroverts’ need for lots of stimulation. And also we have this belief system right now that I call the new groupthink, which holds that all creativity and all productivity comes from a very oddly gregarious place.


There’s zero correlation between being the best talker and having the best ideas.

Published October 23, 2012




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