How the best magazine around got better, or why taking a slight financial hit can get you an intellectual grand slam.
By Maria Popova
We love GOOD Magazine. Always have (well, at least since their launch party in Philly’s Reading Terminal in 2007), always will. And now we have yet another reason to.
Initially, an annual subscription to GOOD used to cost $20, all of which went to your choice of charity from their list of nonprofit partners — great already. (Ours went to WWF.) But imagine our delight to discover that GOOD is now pushing the innovation front with a pay-what-you-want model – you can subscribe for anything from $1 to $1,000, all of which still goes to a charity of your choice.
Your choice of subscription also gets you various tiers of perks: Anything over $20 gets free admission to Choose GOOD parties (and good they are, take our work for it), $10o or more gets your name immortalized in the magazine, and if you have the good will and appropriate pocket depth to afford the $1,000 subscription, we’re talking lifetime subscription to the magazine, lifetime free admission to Choose GOOD parties, your name printed in the magazine, and a signed, limited edition bound copy of GOOD.
We’ve seen this sort of approach in the music industry, with acts big and small, from Radiohead to Jill Sobule, redefining the traditional business model. But we’re all the more excited to see it in print publishing, an industry struggling to stay afloat in the digital ocean of content.
More importantly, it’s a particularly good metaphor for the broader concepts GOOD stands for: Cultural contribution. Empowerment. Freedom of choice.
We can’t recommend GOOD enough — they go so far beyond “good enough” in every respect, from the compelling content, to the fantstic design and art direction, to their sustainable choice of paper stock. So go ahead and get your subscription to GOOD — it’s a solid investment, in both your personal growth and in your contribution to causes larger than yourself.