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Creative Clockwork

What Flavor Flav, wildlife preservation and Dali have in common.

We love clocks. And we love creative communication that technically falls within the advertising industry, but is actually oh-so-much-more. Today, we look at five supremely creative executions involving clocks.

UNIVERSITY OF GENT: DARE TO THINK

Agency: Saatchi & Saatchi, Brussels
Creative Director: Jan Teulingkx

University of Gent: Dare to Think

Brilliantly captures the very point of a liberal arts education: Studying the traditional and universal, then challenging it.

HAMBURG DALI EXHIBITION

Agency: Jung von Matt, Hamburg
Creative Director:
Deneke von Weltzien

Dali Clock

To bring the great artist to life, Hamburg agency Jung von Matt replaced a number of public clocks with the iconic melted Dali clock for the duration of the exhibition.

WWF: IT’S TIME TO SAVE THEM

Agency: Asatsu Thailand, Bangkok
Art Director: Romerun Chueawongprom

The recognizable WWF logo, reconceived with a new sense of urgency. So simple, but it gets the point across so powerfully

LG TIME MACHINE TV

Agency: Y&R, Dubai
Creative Directors: Shahir Ahmed, Guilherme Rangel

LG Time Machine TV

Creative visual translation of the basic product proposition: 24-hour live recording that makes TV run on your own time.

VOLKSWAGEN: CUCKOO CLOCK

Agency: DDB, Berlin
Creative Directors: Bert Peulecke, Amir Kassaei, Stefan Schulte

https://www.youtube.com/watch?v=DVQ04FA4xy0

Knocking down knock-off culture one hum-drum old couple at a time. Winner at the New York Television & Radio Advertising Festival.

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Bell’s Underdog: Elisha Gray and the Telephone

A lesson in entrepreneurship from history’s little-known scandals.

By common knowledge, Alexander Graham Bell invented the telephone. It’s in the history books. There’s a medal in his name honoring outstanding contributions in telecommunications. The man even has a museum.

It may be, however, that Bell’s claim to the invention could come down to a great performance at a fair, a very pushy lawyer, and some good ol’ bureaucracy.

Elisha GrayYou see, another inventor, Elisha Gray, had been working on a similar device at the same time. Gray, who had partnered with Western Union and Thomas Edison, developed his own telephone and filed for patent on a very fateful day indeed: February 14, 1876. Fateful not because it was Valentine’s Day, but because it was the exact same day Bell filed his own patent for the telephone. That morning, Gray arrived at the Patent Office a few hours before Bell’s lawyer. So his application (a.k.a. “patent caveat”) was filed first. However, upon getting to the Patent Office, Bell’s lawyer — being a, well, lawyer — demanded Bell’s filing fee be entered immediately. Gray’s fee, however, was entered with the usual pace of governmental bureaucracy and was not taken to the examiner until the following morning.

So began the greatest controversy in telecommunications. (Malcolm Gladwell calls it “simultaneous invention,” but we think there’s no room for gray in the black-and-white world of history.)

Simultaneous Invention

The how’s and the why’s of this race are subject to a number of conspiracy theories. But what complicated things further was that Bell was first to claim the spotlight. In June of the same year, both Bell and Gray took their inventions to the World’s Fair in Philadelphia. Gray, once again, was first to present. But Bell, a true entertainer and showman, staged a presentation for some of the era’s greatest A-listers, including the emperor of Brazil.

The rest is, literally, history.

But we mostly like the story because it’s such a great allegory for today’s entrepreneurship and startup culture. Coming up with the big idea first has little to do with making it big. Everything comes down to impressing the right people, paying the right lawyers, and giving a hell of a presentation.

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Furniture Design Spotlight: HUG Chair

Why your girlfriend is interchangeable with your MacBook Pro.

Spotted at the Bulgarian Design Biennial: The HUG armchair by furniture and industrial designer Ilian Milinov. (Thanks, camera battery, for dying and forcing us to resort to the crappy cell phone camera.)

The designer’s inspiration comes from the simple gestures in human relationships, like hugging your loved one, and even accounts for the intimacy deprivation of a long-distance relationship: The organic HUG silhouette makes room for a laptop when your loved one is away, for those late-night videochats that keep the relationship alive.

HUG

Gotta love the simple brilliance of its form/function hybrid — the intimacy of a loveseat sans the girlfriend-induced leg umbness, plus the comfort of a laptop lounge setup, sans the overheated quads. We want one.

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The Other Electorate

What the presidential election has to do with aliens and coffee cups.

VoteThe presidential election is almost upon us, and next leader of the free world is only a few million ballots away. And as important as voting is in shaping the future of the nation, its impact goes far beyond the domestic sphere. Because, after all, electing the so-called “leader of the free world” impacts the “free world” in its non-American entirety. Which is why it’s interesting to see what said “free world” would do if it had a say in the American election.

Enter If The World Could Vote, a politically independent site that lets people from all over the world cast an imaginary Obama/McCain vote in the presidential election. Originally a modest curiosity-inspired initiative by three guys from Iceland, the project has reached critical mass with close to 250,000 international votes to date, a number getting interestingly close to the U.S. population. We won’t gloat and tell you whom the overwhelming majority voted for, but you can see for yourself.

So go ahead, cast your vote (in the great words of a certain someone, yes you can, even if you’re in the U.S.) and join the Facebook group.

Aliens VoteMeanwhile, let’s not forget the voiceless group most powerfully impacted by the presidential election — the  nation’s 29.1 million (that’s 10% of the population, for the mathematically-challenged) home-owning, tax-paying aliens who don’t have the right to vote. (Taxation without representation, anyone?) That’s where Aliens Vote comes in — a site that gives people living in the U.S. who are not American citizens (both permanent residents and visa holders) a chance to cast a “what-if” vote for Obama, McCain, or neither.

CupsThe project comes from Cuban Council, a small American digital design shop including a number of non-America employees. Results will be revealed after the election, but if you’re anxious for an unofficial prediction, there’s always the fallback option of the infamous 7-11 predictive cups poll.

(And, of course, if you’re not content with just guessing outcomes, make sure you influence them, too: Vote.)

>>> via GOOD, Sun Sentinel

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