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Introducing The Curator’s Code: A Standard for Honoring Attribution of Discovery Across the Web

UPDATE: Some thoughts on some of the responses, by way of Einstein.

UPDATE 2: This segment from NPR’s On the Media articulates the project well — give it a listen.

Ours is a culture and a time immensely rich in trash as it is in treasures.” ~ Ray Bradbury

You are a mashup of what you let into your life.” ~ Austin Kleon

Chance favors the connected mind.” ~ Steven Johnson

As both a consumer and curator of information, I spend a great deal of time thinking about the architecture of knowledge. Over the past year, I’ve grown increasingly concerned about a fundamental disconnect in the “information economy”: In an age of information overload, information discovery — the service of bringing to the public’s attention that which is interesting, meaningful, important, and otherwise worthy of our time and thought — is a form of creative and intellectual labor, and one of increasing importance and urgency. A form of authorship, if you will. Yet we don’t have a standardized system for honoring discovery the way we honor other forms of authorship and other modalities of creative and intellectual investment, from literary citations to Creative Commons image rights.

Until today.

I’m thrilled to introduce The Curator’s Code — a movement to honor and standardize attribution of discovery across the web.

One of the most magical things about the Internet is that it’s a whimsical rabbit hole of discovery — we start somewhere familiar and click our way to a wonderland of curiosity and fascination we never knew existed. What makes this contagion of semi-serendipity possible is an intricate ecosystem of “link love” — a via-chain of attribution that allows us to discover new wonderlands through those we already know and trust.

The Curator’s Code is an effort to keep this whimsical rabbit hole open by honoring discovery through an actionable code of ethics — first, understanding why attribution matters, and then, implementing it across the web in a codified common standard, doing for attribution of discovery what Creative Commons has done for image attribution. It’s a suggested system for honoring the creative and intellectual labor of information discovery by making attribution consistent and codified, celebrating authors and creators, and also respecting those who discover and amplify their work. It’s an effort to make the rabbit hole open, fair, and ever-alluring. This not about policing the Internet from a place of top-down authority, it’s about encouraging respect and kindness among the community.

Together with my design and thought partner on the project, the infinitely brilliant and hard-working Kelli Anderson, and with invaluable input from my wonderful studiomate Tina of Swiss Miss fame, we’ve devised a simple system that any publisher and curator of information can use across the social web and on any publishing platform.

The system is based on two basic types of attribution, each shorthanded by a special unicode character, much like ™ for “trademark” and for © “copyright.” And while the symbols are a cleaner way to do it, you may still choose to credit the “old-fashioned” way, using “via” and “HT” — the message here is not about how to credit but simply to credit.

stands for “via” and signifies a direct link of discovery, to be used when you simply repost a piece of content you found elsewhere, with little or no modification or addition. This type of attribution looks something like this:

stands for the common “HT” or “hat tip,” signifying an indirect link of discovery, to be used for content you significantly modify or expand upon compared to your source, for story leads, or for indirect inspiration encountered elsewhere that led you to create your own original content. For example:

In both cases, just like the words “via” and “HT,” the respective unicode character would be followed by the actual hotlink to your source. For example:

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One reason we’re using unicode characters is that we we wanted the symbols themselves to be a kind of messenger for the ethos of the code — the character is hotlinked to the Curator’s Code site, which allows the ethos of attribution to spread as curious readers click the symbol to find out what it stands for.

This is where it gets interesting. With generous help from my studiomates Cameron and Jonnie, we’re offering a bookmarklet that lets you easily copy-paste the unicode characters for use in any text field, from a tweet to your blog CMS. Just drag the bookmarklet to your bookmarks bar and click it every time you want to attribute discovery, then click your preferred type of attribution and watch the unicode magically appear wherever your cursor is in a text field. Add the actual hotlink to your source after it like you normally would.

See it in action:

If you’re a publisher, you can also grab the Curator’s Code badge pack to display your support, and sign the public pledge to join the ranks of supporting sites.

As for the design, Kelli — as much a designer as a visual philosopher — came up with this beautifully meta concept, where we display famous quotes related to attribution in a parallax rabbit hole of sites on which they actually occur, layered in the order of source attribution. Hovering over the hole makes the parallax shift before your eyes, as if the Internet is burning a hole of discovery through your very screen. In Kelli’s words:

Maria spoke about attribution less as an obligation and more as an enabler of deep, surprising (and perhaps infinite) voyages through information. Through linking, the Internet connects disparate sources in a way that no other medium has before — effectively creating these meta-narratives of discovery. Maria called them ‘rabbit holes.’ With that one phrase, I knew that the site should demonstrate pathways of attribution by (literally) poking a hole in the Internet to glimpse the pathways of attribution beyond.”

Here’s to a new dawn of keeping the Internet’s whimsical rabbit hole of information open by honoring discovery like the creative and intellectual labor that it is.

Questions? See the FAQ section.


Occupy Scales of Wealth: Income Inequality Visualized as NYC Map

From Red Hook to Prince Edward Island by way of the 99 percent.

Since 2004, literary and cultural magazine n+1 has been a flare of hope for intelligent print media. This fall, they embarked upon an effort to capture the dimensionality of the Occupy movement with equal parts awe and analysis (with a dash of healthy skepticism) in an Occupy!, an “OWS-inspired” print gazette, the third and final issue of which dropped last week. Gracing its cover is a wildly intelligent graphic by my wildly talented friend Kelli Anderson, visualizing wealth inequality in America through an unexpected, revealing lens that examines OWS as a physical occupation that unfolded in physical space.

The graphic is inspired by the familiar scales of the universe maps, plotting the relative distances between planetary bodies onto a local map that encourages an embodied understanding of celestial distances by walking local routes. Kelli transposed income inequalities using Wall Street Journal data onto the geography of New York City itself. Zuccotti Park, the center of the map, represents the income of the average wage-earner. Other percentiles’ average incomes — of the top 1%, the top 10%, the top 50% — appear longitudinally from there, with the bottom-earners (the bottom 0.01%) falling somewhere around Red Hook Battlefields and the highest earners (the top 0.01%) bleeding off the map, almost into the Arctic Circle, in Canada’s Prince Edward Island. Walking from Zuccotti park, or the average person’s income, to the bottom of the income scale will cost you a couple of hours, and trekking to the very top of the scale would take more than 18 days of continuous walking — a powerful manifestation of just how imbalanced and skewed our wealth scale is.

Kelli observes in an email:

The scale of the solar system (which is reigned-in by the gravity of the sun) is far less dispersed than the the scales of wealth in the US—which illuminates the propensity for wealth to skew wildly to the top when the financial system is not effectively regulated. Note that almost everyone in the top 1% works in banking or finance.

Also note that the income discrepancy within the levels of the top 1% are vastly greater than the gap between the top 1% and the bottom 1% of income earners. The proportions of wealth in the upper echelons of income are of a scale to which we have no comparable metaphors— the proportions are far beyond what we can see in the physical reality of our solar system.”

All three parts of the Occupy! gazette are available as free PDF downloads. Also highly recommended: n+1’s Occupy!: Scenes from Occupied America — a fantastic collection of essays, featuring Astra Taylor, Slavoj Žižek, Angela Davis, Rebecca Solnit, and other cerebral acrobats well worth your time and dime.


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