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Popular Lies About Graphic Design

Debunking the misconceptions, half-truths, and dangerous mythology of creativity.

“Aphoristic thinking is impatient thinking,” Susan Sontag famously wrote in her private rant against intellectual shorthand. And yet, young creators starting out are bombarded with aphorisms and simple mantras to which to adhere, without much questioning. While there might be tremendous value in learning how to think like a great graphic designer, the operative word is still “think.” In Popular Lies About Graphic Design (UK; public library), New-York-based British designer Craig Ward sets out to debunk the “misconceptions, half truths and, in some cases, outright lies” embedded in the familiar aphorisms and maxims instilled in young designers — a crusade against putting blind religion rather than critical thought at the heart of the discipline. From myths about work ethic to the cult of ideas, Ward tackles 35 such “lies” with all the deftness of a proper devil’s advocate.

For instance, he takes head-on the contention that nothing is truly original — an idea famously championed by Mark Twain (“…all ideas are second-hand, consciously and unconsciously drawn from a million outside sources…”) and Lord Byron (“To be perfectly original one should think much and read little, and this is impossible, for one must have read before one has learnt to think.”). Ward writes:

The human brain is a wondrous and infinitely complex organ, its capabilities and limits still, as yet, undefined. When fed the right combination of inspiration points a well educated, well read, hydrated and healthy brain will come up with original idea after original idea.

With its aesthetic minimalism and conceptual clarity, Popular Lies About Graphic Design manages to walk the challenging line between being critical without being complacently contrarian.


Life in Five Seconds: Minimalist Pictogram Summaries of Pop Culture and Historical Events

From The Matrix to Marie Antoinette’s execution, irreverent visual synopses of pop culture staples.

While reductionism in science might be a terrible idea, graphic reductionism in pop culture can be a source of endless delight. In 2011, Milan-based creative agency H-57 brought us an entertaining series of minimalist pictogram flowcharts depicting famous lives, from Darth Vader to Jesus. This year, they’re out with an entire book titled Life in Five Seconds (UK; public library), applying the same irreverent aesthetic to everything from cult movies to the biographies of historical figures.

Complement with the history of how pictograms came to dominate visual culture and their early use in vintage infographics.

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Francis Bacon on Love: Thoughts on the Sublime Emotion from the Father of Empiricism

“It is impossible to love, and to be wise.”

On this day in 1561, the world welcomed philosopher and scientific method pioneer Francis Bacon, one of the most influential thinkers in recorded history. His legacy endures in his Complete Essays (public library; public domain), which include his meditations on studies, beauty, and friendship.

But one of the most poignant essays in the collection contributes to history’s most timeless meditations on love — a somewhat conflicted and ambivalent oscillation between the all-consuming surrender of love, which Stendhal aptly likened to “a fever which comes and goes quite independently of the will,” and the rational concessions it requires:

The stage is more beholding to love, than the life of man. For as to the stage, love is ever matter of comedies, and now and then of tragedies; but in life it doth much mischief; sometimes like a siren, sometimes like a fury. You may observe, that amongst all the great and worthy persons (whereof the memory remaineth, either ancient or recent) there is not one, that hath been transported to the mad degree of love: which shows that great spirits, and great business, do keep out this weak passion. You must except, nevertheless, Marcus Antonius, the half partner of the empire of Rome, and Appius Claudius, the decemvir and lawgiver; whereof the former was indeed a voluptuous man, and inordinate; but the latter was an austere and wise man: and therefore it seems (though rarely) that love can find entrance, not only into an open heart, but also into a heart well fortified, if watch be not well kept. It is a poor saying of Epicurus, Satis magnum alter alteri theatrum sumus; as if man, made for the contemplation of heaven, and all noble objects, should do nothing but kneel before a little idol, and make himself a subject, though not of the mouth (as beasts are), yet of the eye; which was given him for higher purposes. It is a strange thing, to note the excess of this passion, and how it braves the nature, and value of things, by this; that the speaking in a perpetual hyperbole, is comely in nothing but in love. Neither is it merely in the phrase; for whereas it hath been well said, that the arch-flatterer, with whom all the petty flatterers have intelligence, is a man’s self; certainly the lover is more. For there was never proud man thought so absurdly well of himself, as the lover doth of the person loved; and therefore it was well said, That it is impossible to love, and to be wise. Neither doth this weakness appear to others only, and not to the party loved; but to the loved most of all, except the love be reciproque. For it is a true rule, that love is ever rewarded, either with the reciproque, or with an inward and secret contempt. By how much the more, men ought to beware of this passion, which loseth not only other things, but itself! As for the other losses, the poet’s relation doth well figure them: that he that preferred Helena, quitted the gifts of Juno and Pallas. For whosoever esteemeth too much of amorous affection, quitteth both riches and wisdom. This passion hath his floods, in very times of weakness; which are great prosperity, and great adversity; though this latter hath been less observed: both which times kindle love, and make it more fervent, and therefore show it to be the child of folly. They do best, who if they cannot but admit love, yet make it keep quarters; and sever it wholly from their serious affairs, and actions, of life; for if it check once with business, it troubleth men’s fortunes, and maketh men, that they can no ways be true to their own ends. I know not how, but martial men are given to love: I think, it is but as they are given to wine; for perils commonly ask to be paid in pleasures. There is in man’s nature, a secret inclination and motion, towards love of others, which if it be not spent upon some one or a few, doth naturally spread itself towards many, and maketh men become humane and charitable; as it is seen sometime in friars. Nuptial love maketh mankind; friendly love perfecteth it; but wanton love corrupteth, and embaseth it.

Bacon’s Complete Essays is a treasure trove of wisdom in its entirety. Complement this particular bit with history’s finest definitions of love.


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