“I’m the fastest animal in the forest! And I challenge any animal to race me!”
By Maria Popova
If you read Brain Pickings regularly, you’re intimately familiar with the wonderful work of Indian indie publisher Tara Books, who for the past 17 years has been giving voice to marginalized art and literature through a commune of artists, writers, and designers collaborating on beautifully crafted books that honor the legacy and diverse styles of Indian folk art. Now comes The Great Race (public library) — an adaptation of an Indonesian folktale featuring Kanchil the trickster mouse deer, illustrated in the stunning Mata-ni-Pachedi style of ritual textile painting from the Gujarat region by artist Jagdish Chitara and written by Nathan Kumar Scott — a first-of-its-kind use of this traditional folk art in children’s storytelling.
In 1969, Bass was tasked with reimagining the visual identity of the American Bell Telephone Company, commonly referred to as “Ma Bell,” in an effort to modernize the old-timey bell-and-circle logo by eliminating its datedness but preserving its comforting familiarity. This rare footage captures the full half-hour of Bass and his team’s original pitch to Bell, which envisioned an entire ecosystem of identity well beyond the logo — signage, print, outdoor, and even executive cufflinks. The pitch could well have been masterminded by Don Draper, itself a fascinating and layered piece of cultural history covering the evolution of consumerism through the story of the telephone and the larger context of changing social expectations.
We’re fighting a war. Making a peace. Integrating. Segregating. Getting richer. Getting poorer. It’s quite a time to be alive.
Business has its particular problems — young people refusing good jobs; investors are more influenced by publicity than performance; customers complaining about the finest products produced anywhere in the world….Many of us here today remember when it was quite different. The pursuit of happiness had ground to a halt. Survival was the goal — just to have a job, but to have a job with security: That was the prize in 1933. How long a product lasted was more important than how well it looked. Wall Street had forgotten blue sky and was now talking blue chip. Down-to-earth, safe — that was the place to be.
How a thing looks today is as important as how well it works. As never before, people are influenced by what they see.
In 1983, after the breakup of Bell Systems, Bass also designed the famous AT&T “globe” logo, which AT&T didn’t update until 2005. (And, many have said, never should have.)
From Marie Curie to Hiroshima, or what uranium isotopes have to do with moral philosophy.
By Michelle Legro
When Robert Oppenheimer was charged with recruiting the best and the brightest for a top-secret project in Los Alamos, New Mexico, he was faced with a hard sell: convince some of the most well-respected physicists in America to leave their research, uproot their families, and travel across the country for reasons that he couldn’t explain. There was only one thing he could tell them for certain: that their work would help defeat the Germans.
The dense, complicated, and fascinating story of the making of the atomic bomb is not an easy one to tell. It contains novels within novels of scientific breakthroughs and collaborations, dangerous new discoveries, government cover-ups and conspiracies, of criss-crossing allegiances, entire cities destroyed, and of course, a basic understanding of particle physics. Richard Rhodes gave the story the vigorous historical treatment in his Pulitzer Prize-winning The Making of the Atomic Bomb, and composer John Adams rendered it elegiacally in his 2005 opera Dr. Atomic.
From the discovery of radioactivity in the lab of Marie and Pierre Curie, to the letter that Albert Einstein wrote to President Roosevelt warning about the dangers of the newly discovered nuclear fission, the events leading up to the Manhattan Project are interspersed with exacting diagrams of crashing atoms and the disruptions at the heart of the nucleus that make up the fundamentals of fission, chain reactions, fragile isotopes of uranium, and their destructive potential.
While the scientists on the project were led by Oppenheimer, the entire Manhattan Project was sealed and compartmentalized by Lieutenant General Leslie Groves, who had the unenviable task of getting thousands of civilians and scientists to abide by military rule. From plumbers, to secretaries, to the military police, few knew what they were working towards. Not even the scientists knew what the other scientists were doing, a frustrating effect of government lockdown for Oppenheimer, who was stymied without scientific collaboration.
Eventually, the scientists were allowed to work together in a carefully restricted area, and the work continued. The separate elements of the project soon came together: fissioning a critical mass of uranium, setting off a chain reaction, and delivering the payload.
Fetter-Vorm explains that the destruction and after-effects of radioactivity on the populations of Hiroshima and Nagasaki left the scientists of the Manhattan project, who had for years wondered “Can it be done?” to finally question “Should it be done?” The single-minded world of Trinity was a bell jar of furiously-working scientists, for whom success was an explosion, but not its result.
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