Reads tagged with “advertising”
The People’s Platform: An Essential Manifesto for Reclaiming Our Cultural Commons in the Age of Commerce
“We are embedded beings who create work in a social context, toiling shared soil in the hopes that our labor bears fruit. It is up to all of us whether this soil is enriched or depleted, whether it nurtures diverse and vital produce or allows predictable crops to take root and run rampant.”
David Ogilvy’s Timeless Principles of Creative Management
“If you ever find a man who is better than you are — hire him. If necessary, pay him more than you pay yourself.”
Beware of Beauty Overload: The Adaptive Eye of the Beholder
How sensory adaptation is compromising our experience of love.
Love Letter as Obituary: How To Praise Like Legendary Ad Man David Ogilvy
“Many nice men are too dumb to be anything else.”
Logo Life: The Visual Evolution of 100 Iconic Logos
“Newton… a mind forever voyaging through strange seas of thought…alone.”
Marketing the Moon: How NASA Sold Space to Earth
When the mission became the message and NASA undertook the monumental task of explaining rocket science to an audience looking to the stars.
How to Quit Your Job Like Sherwood Anderson: The Best Resignation Letter Ever Written
“He is a nice fellow. We will let him down easy but let’s can him.”
Original Mad Man David Ogilvy on the 10 Qualities of Creative Leaders
The rare talents of trust, gusto, and guts under pressure.
Brand Thinking: Seth Godin, Malcolm Gladwell, Dan Pink, and Other Mavens on How and Why We Define Ourselves Through Stuff
“The modern version of introspection is the sum total of all those highly individualized choices that we make about the material content of our lives.”
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