Reads tagged with “advertising”

The People’s Platform: An Essential Manifesto for Reclaiming Our Cultural Commons in the Age of Commerce

“We are embedded beings who create work in a social context, toiling shared soil in the hopes that our labor bears fruit. It is up to all of us whether this soil is enriched or depleted, whether it nurtures diverse and vital produce or allows predictable crops to take root and run rampant.”

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David Ogilvy’s Timeless Principles of Creative Management

“If you ever find a man who is better than you are — hire him. If necessary, pay him more than you pay yourself.”

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Beware of Beauty Overload: The Adaptive Eye of the Beholder

How sensory adaptation is compromising our experience of love.

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Marketing the Moon: How NASA Sold Space to Earth

When the mission became the message and NASA undertook the monumental task of explaining rocket science to an audience looking to the stars.

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How to Quit Your Job Like Sherwood Anderson: The Best Resignation Letter Ever Written

“He is a nice fellow. We will let him down easy but let’s can him.”

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Original Mad Man David Ogilvy on the 10 Qualities of Creative Leaders

The rare talents of trust, gusto, and guts under pressure.

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Reads tagged with “advertising”

“We are embedded beings who create work in a social context, toiling shared soil in the hopes that our labor bears fruit. It is up to all of us whether this soil is enriched or depleted, whether it nurtures diverse and vital produce or allows predictable crops to take root and run rampant.”

“If you ever find a man who is better than you are — hire him. If necessary, pay him more than you pay yourself.”

How sensory adaptation is compromising our experience of love.

When the mission became the message and NASA undertook the monumental task of explaining rocket science to an audience looking to the stars.

“He is a nice fellow. We will let him down easy but let’s can him.”

The rare talents of trust, gusto, and guts under pressure.

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