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Film Spotlight: Lemonade

Creativity, joblessness, and going from making a living to making a life.

UPDATE: Lemonade is now out on DVD — we highly recommend it.

Many see a job in the “creative industry” — design, advertising, production, you name it — as implicit validation of their inherent creativity. But what happens when the “industry” boots you and forces you do rely on your actual, raw, make-it-or-break it creativity?

Lemonade, a new film about the 70,000+ advertising professionals who have lost their jobs in “The Great Recession” so far, explores what happens when people who once made a living as “creatives” in advertising are forced to make a life creatively.


For us, the film strikes particularly close to home. Had we not exited the ad industry — albeit, in this case, voluntarily, Brain Pickings would’ve never happened. Nor would’ve a host of other creative projects and various exciting opportunities.

Lemonade, from writer Erik Proulx and director Marc Colucci, comes as a testament to the power of a creative mind over a creative job title.

via the wonderful Jawbone.TV


Published August 21, 2009

https://www.brainpickings.org/2009/08/21/lemonade-movie/

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