By Maria Popova
Influencers is a 13-minute documentary about the sociology of tastemaking and what it means to be an “influencer,” exploring how trends in music, fashion and entertainment propagate across culture.
Though a bit too heavily doused in the buzzword-speak you’d find in trend analysts’ and agency planners’ decks, the film is nonetheless a solid effort by creators Davis Johnson and Paul Rojanathara.
‘Influencers’ belongs to the new generation of short films, webdocs, which combine the documentary style and the online experience.”
Despite the clear marketing prism through which the point of view is bent, Influencers does serve up a fascinating anthology of perspectives on, to use another buzzword, the groundswell of trends and creativity.
If you can get past the truisms and borderline fluff, the film offers a good dose of inspiration through a handful of case studies, stitched together with meticulous art direction, beautiful cinematography and a wonderfully curated soundtrack.
Published November 5, 2010