Modern Masterpieces of Comedic Genius: The Art of the Humorous Amazon Review, Part Deux
From scientific miracles to literary criticism, by way of bodily functions and failures of common sense.
By Maria Popova
Many moons ago, I wrote about the art of the humorous Amazon review as a modern masterpiece of parodic genius, embodying Arthur Koestler’s seminal “bisociation” theory of how humor and creativity work. It turns out this peculiar micro-genre of satire is surprisingly expansive — here is a sequel-selection of amusing, absurd, preposterous, and plain funny reviews, spanning everything from literary classics to industrial equipment.
Some take advantage of Amazon’s tendency to mash up the brand name and product description in the same title field, which often makes for some inherently funny propositions — like the Pelican 1510-004-110 Case with Padded Dividers, Black, on which “Teddy Picker” pounces elegantly:
With others, it’s hard to tell whether the person was aiming for comedy or was simply displaying a tragic level of learnedness — which, arguably, makes it all the funnier. From a one-star review of Lolita titled “Wake Me When It’s Over” (with Proper Capitalization) to an unambiguously titled one-star review of Salinger’s The Catcher in the Rye, these “literary critics” employ Koestler’s bisociation in juxtaposing personal preference and cultural credence to a comedic effect, whether intended or not:
Some are doubly amusing not only by virtue of the humorous review but also by the sheer absurdity of why such an item would be sold on Amazon in the first place. Take, for instance, the Cyclone 4006 Ultra High Pressure Hard Surface Cleaner — a giant machine weighing 28,000 pounds and used primarily at airports for removing paint and rubber. A reviewer who goes by Wandrwoman ‘Wise as Aphrodite, Beautiful as Athena…'” — a name that already promises amusement — writes:
Some seem wholly earnest — but, between the nature of the product and the language of the review, they produce an irrepressible chuckle. There’s Body Mint and its ultimate fan, a woman named Anita (who, Amazon kindly informs us, is using her Real Name):
Others reap the irresistible low-hanging fruit of an especially questionable product, such as the AutoExec Wheelmate Steering Wheel Attachable Work Surface Tray. Just when you might think this is intended as a gag gift for that common-sense-defiant teenage driver, you realize this is a serious “ergonomic work surface” “designed to be used in a vehicle’s steering wheel” and “developed for the mobile worker on the road needing support for their tablet or a great place to write” … in an age when it’s both idiotic and illegal to text-and-drive, let alone type-and-drive. Some reviewers go for the meta:
Others take it a satirical step further:
I just picked uuyp my laptop hoder from the post offfice and I’m ddriving home now. It’s OK Iguess, but the bumpy road majkes it hard to type. And theree’s a lot of pedeestrians and traffi c that keep distracti9ng me fromm my computer.
It’s prolly OK ffor web browsing or email, but I don’gt think it will be so useful for mmore complex tasks. Oh, and yyou can’t make any sharrp turns. So when you turn right, somnetimess you have to use the oppsing lane of traffic.
Another reviewer points out the obvious:
Adding this desk to my car’s steering wheel has been baby Jesus awesome. I love emailing the Highway patrol while I drive to let them know the tag numbers of cell phone using drivers. Lordy!
Another reviewer offers a different, equally entertaining twist on the cable:
After I took delivery of my $500 Denon AKDL1 Cat-5 uber-cable, Al Gore was mysteriously drawn to my home, where he pronounced that Global Warming had been suspended in my vicinity.
Yes, I had perfect weather: no flooding, no tornadoes, the exact amount of rain necessary, and he pronounced sea levels exactly right and that they were not going to rise within five miles of my house.
Additionally, my cars began achieving 200 mpg and I didn’t even need gasoline. I was able to put three grams of cat litter into the tank and drive forever.
What’s more, the atmosphere inside my home became 93% oxygen and virtually no carbon dioxide. In fact, I now exhale oxygen.
One heck of a cable.
Didn’t notice any improvement in audio quality though.
The $800 Apple iCable is clearly superior.
Published November 29, 2013