Gorgeous Vintage Posters from the Golden Age of Skiing
A rare marriage of sports and fashion through mid-century graphic design.
By Maria Popova
As a devotee of winter sports, both as a lifelong practitioner and an Olympic spectator, and lover of vintage graphic design, especially mid-century travel posters, I was delighted to chance upon The Art of Skiing: Vintage Posters from the Golden Age of Winter Sport (public library) — a remarkable collection of 800 vintage posters and paintings from the first half of the twentieth century when skiing, a sport that immigrant Scandinavian gold miners had introduced to America during the Gold Rush a century earlier, first took the world by blizzard as a fashionable modern sport. Curated by vintage ephemera enthusiast Jenny de Gex, these gorgeous and graphically striking posters were obsessively and lovingly amassed over a lifetime by Mason Beekley, owner of the world’s largest private collection of ski art. They are currently housed at the Mammoth Ski Museum in — surprisingly — California.
Published February 18, 2014